Seth Cysewski is the founder of Wine with Seth and Mistral WineCards. WSET Level 3 with Distinction and 20+ years in the wine industry. He builds tools, programs, and experiences that make wine knowledge useful, accessible, and honest. Based in Seattle.
Press & Media
Press Resources for Wine with Seth.
Wine with Seth is a wine education and experience ecosystem spanning events, travel, a physical card-based learning system, a structured online program, a video and podcast series, and an AI-powered wine app. Founded by Seth Cysewski — WSET Level 3 with Distinction, 20+ years in the industry — it's built on one idea: make wine knowledge useful, accessible, and honest.
Press inquiries: press@winewithseth.com · Typical response within 24 hours · Based in Seattle
Boilerplate
About Wine with Seth
Wine with Seth is a connected ecosystem of wine education products, programs, and experiences founded by Seth Cysewski. The brand includes corporate and private tasting events, small-group wine tours across the Pacific Northwest and California, the Wine with Seth App (AI-powered wine lookup, tasting journal, blind tasting practice, and a 5,200+ article wine encyclopedia), WineSchool (a structured self-paced education program), Mistral WineCards (a tactile physical learning system whose flagship product is Deck ONE: Global), and WineChats (a video and podcast series featuring real conversations with winemakers and wine professionals).
Wine with Seth is a brand of Cysewski Ventures LLC, based in Seattle, Washington. Its sister agency is Team Material, a strategic growth and execution partner for wine, spirits, and hospitality brands.
Wine with Seth is a connected ecosystem of wine education products, programs, and experiences founded by Seth Cysewski. The brand includes corporate and private tasting events, small-group wine tours across the Pacific Northwest and California, the Wine with Seth App (AI-powered wine lookup, tasting journal, blind tasting practice, and a 5,200+ article wine encyclopedia), WineSchool (a structured self-paced education program), Mistral WineCards (a tactile physical learning system whose flagship product is Deck ONE: Global), and WineChats (a video and podcast series featuring real conversations with winemakers and wine professionals).
Wine with Seth is a brand of Cysewski Ventures LLC, based in Seattle, Washington. Its sister agency is Team Material, a strategic growth and execution partner for wine, spirits, and hospitality brands.
Founder Bio
Seth Cysewski — Three Lengths.
Pre-cleared for editorial use. Copy any version with one click.
Seth Cysewski is a WSET Level 3 (Distinction) wine educator, strategist, and builder with 20+ years across every function of the wine industry — production, distribution, hospitality, brand marketing, and education.
He has worked with Marchesi Antinori, Chateau Ste. Michelle, Stag's Leap Wine Cellars, Champagne Nicolas Feuillatte, and Villa Maria New Zealand, and has produced corporate tasting experiences for teams at Google, Microsoft, and Salesforce.
Seth is the founder of Wine with Seth, Mistral WineCards, and WineSchool — a connected ecosystem of wine education products and programs. He also hosts WineChats, a video and podcast series featuring winemakers, trade pros, and wine lovers over a bottle or two.
Prior to his current work, Seth co-invented vSpin, a patented aerator/decanter featured on NBC's Today Show and The Talk, and awarded the 2018 German Design Award. Based in Seattle.
Seth Cysewski is a WSET Level 3 (Distinction) wine educator, strategist, and product builder with over twenty years in the wine industry. He has worked across every function of the business — production, distribution, hospitality, brand marketing, and education — and has partnered with iconic houses including Marchesi Antinori, Chateau Ste. Michelle, Stag's Leap Wine Cellars, Champagne Nicolas Feuillatte, and Villa Maria New Zealand. He has also produced corporate tasting experiences for teams at Google, Microsoft, and Salesforce.
Seth is the founder of Wine with Seth — an umbrella brand that includes a corporate and private events practice, a small-group wine tour and travel program, the Wine with Seth App, and the WineWiki encyclopedia. He is also the founder of Mistral WineCards, a tactile wine education system whose flagship product, Deck ONE: Global, covers the world's essential grapes, regions, terroir, and winemaking. WineSchool, his structured education program, is built around the Mistral deck and delivered self-paced to enthusiasts or volume-priced to tasting rooms and restaurant teams.
Seth also hosts WineChats, a video and podcast series featuring real conversations with winemakers, trade professionals, and the occasional wine lover. Episode 1 features Louis Skinner of Force Majeure and Weather Eye Vineyards on Red Mountain, Washington.
Prior to his current work, Seth co-invented vSpin, a patented aerator/decanter for wine by the glass. vSpin was featured on NBC's Today Show and The Talk, partnered with Riedel, and was awarded the 2018 German Design Award. He previously co-founded Coolperx (2015–2023), a creative and branded experiences company with clients including Tesla, Microsoft, Google, and Cirque du Soleil.
Seth is based in Seattle. Events nationally. Travel internationally. Press inquiries welcome.
Pull Quotes
Seth in His Own Words
Pre-cleared for editorial use. Attribute to Seth Cysewski, Founder, Wine with Seth + Mistral WineCards.
“No one wants to feel dumb ordering wine. But wine is the only subject where people apologize before asking a question — and that's a huge miss.”
“I think of wine knowledge like a spiderweb. The cards help you see the connections in real time, while you're drinking.”
“People look at each other and start having conversations instead of picking up their phones.”
“AI isn't replacing sommeliers. It's giving everyone who doesn't have one access to one.”
“Wine is fighting for attention against every other beverage on the shelf. The answer isn't louder marketing. It's better tools.”
As Featured In
Featured Coverage
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A feature on the Wine with Seth ecosystem and Mistral WineCards in the May 2026 issue of 425 Magazine, the Pacific Northwest's leading Eastside lifestyle publication.
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Episode 310 of The Wonderful World of Wine, featuring Seth Cysewski, listed in Wine Business Daily News — reaching buyers, distributors, winery owners, and trade professionals across the industry.
Read coverage -
Expert editorial by Seth Cysewski: "Why Wine Education Needs to Leave the Screen" — on tactile, visual, real-world wine education versus app-first models.
Read coverage -
"Uncorking a New Way to Learn with Mistral Wine Cards" — Seth joined hosts Kim Simone and Mark Lenzi to discuss why wine education belongs off the screen.
Read coverage -
A feature in the May 2026 issue of The Tasting Panel Magazine, a leading U.S. trade publication covering wine, spirits, and the on-premise beverage industry.
Selected Clients & Partners
Wine Houses and Corporate Teams.
Wine Industry
Corporate & Enterprise
Corporate tasting experiences and prior product/brand work.
- Microsoft
- Salesforce
- Tesla
- Cirque du Soleil
Wine house logos reflect Wine with Seth and Team Material engagements. Corporate clients include teams served through Wine with Seth corporate tastings and prior work at Coolperx (2015–2023).
Fact Sheet
Quick Facts
- Founder & CEO
- Seth Cysewski
- Parent entity
- Cysewski Ventures LLC
- Headquarters
- Seattle, Washington
- Credentials
- WSET Level 3 with Distinction
- Brands
- Wine with Seth · Mistral WineCards · WineSchool · WineChats
- Sister agency
- Team Material
- Flagship product
- Mistral WineCards Deck ONE: Global · $35
- Flagship program
- WineSchool Foundation Bundle · $89 · deck + 6-section program + 60 days app Pro
- App
- app.winewithseth.com · free to start · Pro $4.99/mo · Collector $9.99/mo
- WineWiki
- 5,200+ fact-checked articles, free to read
- Recent press
- 425 Magazine (May 2026), The Tasting Panel Magazine (May 2026), Wine Business Daily News (Mar 2026), Wine Industry Advisor (Jan 2026), WWW Ep. 310
- Press contact
- press@winewithseth.com
Press Assets
Download Kit
Need a specific angle, image, or custom shot for your story? Email press@winewithseth.com and we'll turn it around fast.
Logo Kits
Documents
Press Contact
For interviews, quotes, images, bundle samples for review, or collaborations:
Based in Seattle
Events nationally. Travel internationally.