About
Wine, taught like it matters.
Seth Cysewski is a wine operator and educator: WSET Level 3 with Distinction, twenty years across tasting rooms, wholesale, brand, and product. He runs a Seattle tasting room and market, works as a Fractional GM for wine businesses, and built WineWiki, WineSchool, Mistral WineCards, and the WineApp. He co-founded vSpin and Coolperx.
Along the way I co-founded vSpin (utility patent, 2018 German Design Award) and Coolperx (speakers at Climate Week), and my work has been featured in The Economist, Forbes, The Tasting Panel, 425 Magazine, and 425 Business, and on The Today Show and CBS's The Talk.
I also work with two wine businesses at a time as a fractional GM, and host a limited number of private tastings each year.
About Seth
Seth Cysewski has spent more than two decades working every side of the wine business.
Production
Distribution
Hospitality
Brand marketing
Education
He holds WSET Level 3 with Distinction, is a judge for Sip Magazine's 15th Annual Best of Northwest Wine Awards (2026), and has trained tasting room teams, designed corporate tastings for companies like Google, Microsoft, and Salesforce, and built brand programs for houses like Champagne Nicolas Feuillatte and Chateau Ste. Michelle.
The through line: wine education is usually either too casual to be useful or too academic to be fun. Wine with Seth exists to close that gap.
How I score wine
I teach and judge with my own method, WineTen. Four questions decide the score, weighted by how much each one tells you about quality: Concentration, Length, Balance, and Complexity. Can Love Be Complex? It's simple enough to learn in one glass and strong enough to stand behind.
What we build
Mistral WineCards
Fifty-five wine education cards in a tin. Each card is a two-minute lesson you can hold. The physical curriculum behind everything we teach.
WineWiki
A free encyclopedia with 6,800+ fact-checked articles on every grape, region, and technique worth knowing.
WineApp
Wine lookup, blind tasting practice, a tasting journal, and a cellar. Free to start, works in any browser.
WineChats
Seth and a winemaker, a bottle or two, no scripts. The stories behind the glass.
WineShop
The glasses, tools, and books Seth has used and stands behind. One short list, no filler.
For Wine Businesses
Fractional and interim GM work for wineries, tasting rooms, importers, and distributors. The data, the systems, the hires, the handoff.
Experiences
Private and corporate tastings, blind tasting events, and team building. Guided by Seth, built around your people and your occasion.
Wine rewards attention. We make paying attention the fun part.
Start with a card, a glass, or a conversation.