About
Wine, taught like it matters.
Seth Cysewski builds the systems that help wine brands and tasting rooms sell with confidence: staff training, guest-facing tools, and licensed reference content. Twenty years in the trade, WSET Level 3 with Distinction, and the builder behind WineWiki, WineSchool, Pour Guide, and Mistral WineCards.
Along the way I co-founded vSpin (utility patent, 2018 German Design Award) and Coolperx (speakers at Climate Week), and my work has been featured in The Economist, Forbes, The Tasting Panel, 425 Magazine, and 425 Business, and on The Today Show and CBS's The Talk.
About Seth
Seth Cysewski has spent more than two decades working every side of the wine business.
Production
Distribution
Hospitality
Brand marketing
Education
He holds WSET Level 3 with Distinction and has trained tasting room teams, designed corporate tastings for companies like Google, Microsoft, and Salesforce, and built brand programs for houses like Champagne Nicolas Feuillatte and Chateau Ste. Michelle.
The through line: wine education is usually either too casual to be useful or too academic to be fun. Wine with Seth exists to close that gap.
What we build
Mistral WineCards
Fifty-five wine education cards in a tin. Each card is a two-minute lesson you can hold. The physical curriculum behind everything we teach.
WineWiki
A free encyclopedia with 6,700+ fact-checked articles on every grape, region, and technique worth knowing.
WineApp
Wine lookup, blind tasting practice, a tasting journal, and a cellar. Free to start, works in any browser.
WineChats
Seth and a winemaker, a bottle or two, no scripts. The stories behind the glass.
WineShop
The glasses, tools, and books Seth has used and stands behind. One short list, no filler.
Experiences
Private and corporate tastings, blind tasting events, and team building. Guided by Seth, built around your people and your occasion.
For the trade
Working with wineries, tasting rooms, or brands? See how I work with the trade. For brand strategy, trade marketing, and branded merchandise, that work runs through Team Material.
Wine rewards attention. We make paying attention the fun part.
Start with a card, a glass, or a conversation.