About
Seth Cysewski.
Wine educator. Strategist. Builder. Twenty years in the business.
WSET Level 3 with Distinction. Twenty years working every side of the wine business: production, distribution, hospitality, brand marketing, and education.
Worked with Marchesi Antinori, Chateau Ste. Michelle, Stag's Leap Wine Cellars, Champagne Nicolas Feuillatte, and Villa Maria New Zealand. Produced corporate tasting experiences for teams at Google, Microsoft, and Salesforce.
Founder of Wine with Seth, Mistral WineCards, and WineSchool. Also the inventor of vSpin, a patented aerator/decanter featured on NBC's Today Show, CBS's The Talk, and awarded the 2018 German Design Award.
The Career
Twenty Years. Five Functions.
The wine industry isn't one job. It's a network of functions that rarely talk to each other. Seth has worked all five.
Production
Inside operations at global wine houses from Champagne to Washington State. Exposure to the work that turns grapes into bottles.
Distribution
B2B wine sales and trade representation. Building channels, carrying brands, navigating the three-tier system.
Hospitality
Staff training and wine program development for restaurants, tasting rooms, hotels, and wine clubs.
Brand Marketing
Strategy, positioning, and trade marketing for wine houses and importers. Campaigns, activations, launches.
Education
WSET Level 3, Distinction. Structured programs, corporate tastings, and private workshops across every level.
Prior Work · vSpin
A Patent, A Network Feature, An International Design Award.
In 2013, Seth co-launched vSpin, a patented aerator and decanter built for wine by the glass. What followed set a pattern for the work that came after: invent the tool, prove the concept, earn the recognition.
2013 · Launch
Patented Product
An aerator and decanter engineered specifically for wine by the glass. Patent-protected mechanism, consumer-ready design.
2013 · Press
NBC's Today Show & CBS's The Talk
Featured segments on two national networks. Introduced the product to the daytime audience who'd never heard of wine by the glass engineering.
2018 · Recognition
German Design Award Winner
One of the most respected international design honors. Awarded to vSpin for engineering, function, and form.
What Seth Builds Now
Four Ventures. One Mission.
Make wine knowledge useful, accessible, and honest. Every product points at that.
The Brand
Wine with Seth
The umbrella brand. Corporate tastings, private events, wine travel, and a digital platform that includes the WWS App and WineWiki encyclopedia. Built for enthusiasts, teams, and anyone who wants to learn wine without the gatekeeping.
Includes Events · Tours · Cruises · WWS App · WineWiki
The Product
Mistral WineCards
A physical wine education system. Fifty-five tactile, design-forward reference cards covering grapes, regions, winemaking, and tasting. Sold direct-to-consumer and to tasting rooms, wine clubs, and hospitality teams.
Flagship Deck ONE · Global
The Program
WineSchool
Structured wine education built around the Mistral deck. Self-paced for enthusiasts, volume-priced for tasting rooms, customizable for brands that need their team trained on their own wines.
Founding Program Foundation · $89 · Includes Deck ONE
The Series
WineChats
A video and podcast series. Seth sits down with winemakers, trade pros, and the occasional wine lover over a bottle or two. No scripts. No scores. The stories behind the glass, from the people who made them.
On YouTube · Apple Podcasts · Spotify
Sister Agency Team Material
Strategic growth, brand, and execution partner for wine, spirits, and hospitality brands. Separate brand, separate client base, same operator behind it.
Visit teammaterial.com ↗Selected Clients & Partners
The Work Behind the Work.
Wine houses across four countries. Corporate teams across the tech industry. Twenty years of projects behind every current venture.
Corporate Tasting Experiences
Produced for teams at Google, Microsoft, and Salesforce.
Press & Media
For Press, Media & Interviews.
Media inquiries, interview requests, image needs, or product samples — everything a journalist needs is on the press page, self-serve.
Get In Touch
Let's Talk Wine.
Corporate tasting. Custom program. Brand strategy. Private travel. If any of this is useful to you, thirty minutes on the phone is usually enough to know.
Based in Seattle
Events nationally. Travel internationally. Press inquiries welcome.