Wine Education,
Reinvented.
Modern tastings and training experiences designed for hospitality teams, brands, and curious drinkers—built for real-world wine moments, not classrooms.
From corporate tastings to on-floor team training.
Corporate & Private Events
Impress your clients or reward your team with wine events that blend education and entertainment. Available in-person, always engaging, and tailored by Seth or his trained facilitators.
Meet Mistral WineCards
Mistral is my physical wine education system—designed for teams and curious drinkers who want to learn faster and retain more.
Built for real-world use behind bars, on retail floors, and at tasting tables.
Reference wine knowledge in seconds, not slides
Reinforce training between tastings
Designed for confidence, memory, and conversation
Used in Wine with Seth trainings and events.
About Seth
Wine educator, strategist, and platform builder. For 20+ years, Seth has helped iconic brands and rising stars tell better stories, train better teams, and create unforgettable wine moments.
A Few of Our Amazing Clients
Let’s Chat About Your Wine Goals
I take on a limited number of strategic projects each quarter — from wine program development to immersive team training.
🎯 Book a 30-minute intro call to see if we’re a fit.
