Founding Member · $89 Locked For Life
by Wine with Seth
Structured wine education built around the Mistral WineCards system. For curious drinkers, tasting room teams, and hospitality professionals.
One Purchase
The deck, the program, and two months in the app. Ships in one to two business days.
01
55 cards covering grapes, regions, terroir, and winemaking. Ships via Shopify. Yours to keep.
02
Six section videos, 10 to 15 minutes each. All 55 cards taught through pedagogical groupings. Self-paced. Always open.
03
Every card has a companion page with definitions, cross-references, and applied examples. Tasting exercises included.
04
Wine Lookup, Tasting Journal with BLIC scoring, Blind Tasting practice, and the 6,000-article WineWiki.
Plus a Certificate of completion.
Programs
For Enthusiasts
The complete Mistral WineCards curriculum. Work at your own pace, log tastings, build real confidence in the glass.
$89 one-time · deck included
Join the WaitlistFor Tasting Rooms + Teams
Structured education for the people on your floor. Volume packs and an annual unlimited license.
From $59 per seat
See Team PricingFor Your Brand
A curriculum built around your wines, your team, and your guests.
Let's build it together
Talk to SethHow It Works
Every bundle ships with a Mistral WineCards deck. 55 cards covering grapes, regions, terroir, and winemaking. The curriculum is built around it.
Six section videos, 10 to 15 minutes each. Not a lecture. A wine bar conversation. On-screen cards sync to the instruction, and the relationships between grapes, regions, and style come through the way a good sommelier would explain them.
After each section, log a tasting in the app using the BLIC method. Structured feedback. The cards stay on the table. Repetition is how the knowledge sticks.
Preview
Three minutes of the Foundation program. The format, the cards, the voice.
Included With Every Bundle
Full Pro access to the Wine with Seth app for the first 60 days. $4.99/month after that if you want to keep it.
Explore the AppWatch
The same wine conversations Seth has on WineChats are what built the curriculum. Episode 1 features Louis Skinner of Force Majeure and Weather Eye Vineyards. Watch it and you hear the voice you get in every section video.
Watch WineChatsFor Tasting Rooms + Restaurants
Run through a free 20-minute demo. Three cards, three videos, the full session experience. No account required. Built for education directors who want to see the product before committing.
As Featured In
Questions
It's self-paced. Most students finish in two to four weeks working one to two sections a week. You can go faster. You can go slower. The program stays open.
One to two business days after purchase. Shopify handles fulfillment. You get a tracking email.
Immediately. Log in at app.winewithseth.com with the email you used at checkout.
Yes. If you already own Deck ONE, use code OWNTHEDECK at checkout for $35 off.
No. The app deepens the practice, but the program is complete on video and written reference alone. Pro access is a bonus.
App Pro continues at $4.99/month if you want to keep it. Cancel anytime. The program and the deck are yours forever either way.
Yes. Volume packs start at $59 per seat. An Annual Unlimited License is available for properties that onboard staff continuously. See the team pricing page.
No. The Foundation program is yours for life at Founding Member pricing. First access to every new program as it launches.