For Tasting Rooms and Restaurant Teams

Wine training that keeps up with your turnover.

The same Foundation program thousands of enthusiasts are using, priced and structured for teams. Every new hire, onboarded. No renegotiation.

Pricing

Three ways to buy

Foundation 10-Pack

$690

$69 per seat

For single-location tasting rooms, restaurants, and small teams.

Included per seat:

  • Mistral WineCards Deck ONE (shipped to property)
  • Foundation program, full access
  • 60 days of Wine with Seth App Pro
  • Certificate of completion

Foundation 25-Pack

$1,475

$59 per seat

For larger properties and multi-location groups.

Included per seat:

  • Mistral WineCards Deck ONE (shipped to property)
  • Foundation program, full access
  • 60 days of Wine with Seth App Pro
  • Certificate of completion

Download the sell sheet (PDF)

Why the annual license

You don't have a training cost problem. You have a turnover cost problem.

Most tasting rooms and restaurants can absorb a one-time training spend. What they can't absorb is starting over every time someone leaves.

Volume packs work if your team is stable. If it isn't, the math on per-seat pricing stops holding up inside six months.

The Annual Unlimited License was built for that reality. Pay once a year. Onboard every new hire through the same structured program. The first 30 decks ship as you need them. Additional decks are $20 each.

No head counting. No renegotiation. A line item on your annual budget, not a quarterly purchase decision.

What every seat includes

01

The Mistral WineCards Deck ONE

55 tactile reference cards covering grapes, regions, winemaking, and tasting. Designed to live on the floor. Every staff member keeps theirs.

02

The Foundation Program

Self-paced, always open. Six section videos, written per-card references, structured tasting exercises. Certificate of completion on the way out.

03

60 Days of WWS App Pro

AI-powered wine lookup, blind tasting practice, tasting journal, WineWiki. Useful every shift.

How it works

Four steps from signup to certificate.

01

Pick a plan

Pack or license. Fifteen minutes on a call if you want help choosing.

02

We ship the decks

One batch for packs. On-demand for the annual license.

03

Your team enrolls

Send staff emails. They activate with a magic link. Works on any device.

04

They work through it on their time

Six sections. About four to six weeks of steady pace. Certificate when they finish.

Who this is for

Built for hospitality teams with structured wine programs.

  • Winery tasting rooms, single and multi-location
  • Wine-focused restaurants and wine bars
  • Hotel and resort food and beverage teams
  • Restaurant groups standardizing training across properties
  • Hospitality groups with structured wine programs

Demo

See what your staff would experience.

Run the demo in twenty minutes. One section video. One deck walkthrough. One tasting exercise. Same structure as the full program, condensed to fit a coffee break.

Questions

FAQ

How is this different from WSET?

WSET is a certification track. Foundation is a working program designed for service floors. The goal is staff who can talk about wine with confidence in front of a guest, not pass a proctored exam. Many of our tasting room partners run both.

How long does it take to complete?

Most staff finish in four to six weeks at their own pace. The total video content is around 90 minutes. Everything else is paced by how often they taste and practice with the deck.

Do we get reporting on staff progress?

Yes. A team dashboard shows who has enrolled, who has started, and who has completed.

What happens when a staff member leaves?

With packs, unused seats stay with your account. The Annual License is built for this. Reassign the seat to the next hire, and a fresh deck ships to the property.

Can we buy fewer than 10 seats?

Yes. For under 10 seats, the standard $89 Foundation Bundle at winewithseth.com/wineschool is the right fit.

What if we want Seth on-site?

That's a Custom Program. Live training, team dinners, brand-specific curriculum. Starts at $2,500 for a half day.

How do participants access the program?

They sign in at program.winewithseth.com with the email you provide. No app to install. Everything works in a browser.

Custom Programs

Need something built around your wines?

Brand-specific curriculum, live training with Seth, on-site workshops, certification-style programs for larger hospitality groups. That's a Custom Program.

Download the Custom Programs one-pager (PDF) print version

Ready to get your team started?

Pick a plan, or book a twenty-minute call to talk through what fits.