Your team sells more wine when they understand it. Your guests buy more when someone can explain it. I build the training, tools, and content that make both happen, and I built them for my own tasting room first.
Every engagement is fixed scope with a named deliverable. You know the price before we start and you own what we build. I take on one or two new projects a month, so the work gets my full attention.
For tasting rooms and wine bars
Two to four weeks. I audit the guest experience, rewrite your wine notes so staff actually use them, train the team, and install Pour Guide, the guest-facing wine guide I built for a Seattle tasting room. You get a prioritized fix list, finished notes, a trained floor, and a tool that keeps working after I leave.
From $6,500
See Pour Guide →For brands, importers, and distributors
Two to four months. A portfolio curriculum built on the WineSchool format, live training for your sales team, and rep-facing reference material grounded in WineWiki's sourced content. Reps who can talk about the wine sell the wine.
From $18,000
For ongoing leadership
One or two days a week for three to six months. I own the education calendar, staff development, guest-facing content, and club or trade communications, and sit at your leadership table.
From $5,000 a month
For platforms and publishers
6,700 fact-checked, structured wine articles, verified against producer and appellation sources and refreshed quarterly. Licensed as structured data for cellar apps, retail, hospitality software, and AI products.
Read the methodology →Corporate tastings, team events, and private dinners live on the Events page. Staff training days are available on their own from $1,500.
Twenty years in the wine trade across production, distribution, education, and hospitality, including Champagne Nicolas Feuillatte, Chateau Ste. Michelle, Antinori, and Stag's Leap Wine Cellars. WSET Level 3 with Distinction. Builder of WineWiki, WineSchool, Pour Guide, and Mistral WineCards. Currently Director of Seattle Market at Sleight of Hand Cellars; engagements are scoped to avoid any conflict with that role.
Brands I have worked with
Thirty minutes. Tell me what is not working and I will tell you which of these fits, or that none of them do.
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