My Wine Journey: Gratitude, Friendship, and Curiosity
Seth Cysewski Seth Cysewski

My Wine Journey: Gratitude, Friendship, and Curiosity

My journey with wine started in the most unremarkable way. I was working as a server at The Keg Steakhouse when my manager handed me a glass of Merlot. I took a sip. It tasted like dark grape juice. Nothing special. I shrugged it off and moved on.

Then, a few years later, something changed.

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Why I Don’t Always Write Tasting Notes — But Why They Matter
Seth Cysewski Seth Cysewski

Why I Don’t Always Write Tasting Notes — But Why They Matter

I don’t write tasting notes every time I drink wine. But I know how to, and that process has shaped how I experience wine on a deeper level. Tasting notes aren’t just about putting words to flavors — they’re about opening yourself up to more complexity, diversity, and curiosity.

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Stop Chasing Trends. Yuck.

Stop Chasing Trends. Yuck.

The wine industry has a problem. It’s chasing trends like a dog chasing its tail, and frankly, it’s embarrassing. Glittery marketing gimmicks, over-designed labels, and buzzword-heavy campaigns might grab attention for a moment, but they don’t hold up. The best wines — the truly great ones — don’t need any of that. They’ve proven their worth for hundreds of years because they’re rooted in something much deeper.

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How Wine Can Get Its Swagger Back: Terroir > Wine Brands

How Wine Can Get Its Swagger Back: Terroir > Wine Brands

Dear Wine Industry,

I read Mark Brown. I listen to Vinepair. The same story plays on repeat: wine has a big problem. Sales are down, interest is waning, and younger generations aren’t engaging. Craft beer drinkers, who should have expanded or migrated to wine, didn’t. And we have no one to blame but ourselves.

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