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G. H. Mumm & Cie

How to say it

G.H. Mumm is a founding pillar of Champagne, established in 1827 and ranked 4th globally by bottles sold. The house owns 218 hectares of vineyards, 160 of which are classified Grand Cru across eight villages. Its iconic Cordon Rouge label has been synonymous with celebration since its first release in 1875.

Key Facts
  • Founded March 1, 1827 by the Mumm brothers and partners in Reims; renamed G.H. Mumm & Cie in 1852
  • Owns 218 hectares of vineyards, including 160 hectares of Grand Cru across Aÿ, Bouzy, Ambonnay, Verzy, Verzenay, Mailly, Avize, and Cramant
  • Pinot Noir dominates plantings at 78%, alongside Chardonnay and Pinot Meunier
  • Cellars extend nearly 25 kilometers underground through Reims chalk subsoil
  • Yann Munier has served as chef de cave since April 8, 2024, succeeding Laurent Fresnet
  • A Grande Marque house; official champagne of the Kentucky Derby and Melbourne Cup
  • Was the leading Champagne house by 1913, shipping 3 million bottles annually

📜History and Origins

G.H. Mumm was founded on March 1, 1827, by three German Mumm brothers, Jacobus, Gottlieb, and Philipp, along with G. Heuser and Friedrich Giesler, operating first as P.A. Mumm Giesler et Co. The house was renamed G.H. Mumm & Cie around 1852, for Georges Hermann Mumm, following the death of Gottlieb Mumm. Growth was rapid: by 1879 the house was selling half a million bottles annually, and by 1913 that figure had risen to 3 million. In 1904 the house gained royal favour in Britain, a historical honour tied to that era. WWI brought a serious setback when the property was confiscated due to the family's German nationality, but René Lalou, who joined the board in 1920, became a leading figure in the house's revival, and the prestige cuvée René Lalou is named for him. The house has been owned by Pernod Ricard since 2005.

  • Founded 1827; renamed G.H. Mumm & Cie in 1852 under Georges Hermann Mumm
  • Sales grew from half a million bottles in 1879 to 3 million by 1913
  • Property confiscated during WWI due to the family's German nationality
  • Owned by Pernod Ricard since 2005

🍇Vineyards and Viticulture

Mumm holds 218 hectares of vineyards, with 160 hectares classified Grand Cru, spread across eight of Champagne's most celebrated villages: Aÿ, Bouzy, Ambonnay, Verzy, Verzenay, Mailly, Avize, and Cramant. The soils are chalk, anchored by the Reims chalk subsoil that is characteristic of the region and integral to the mineral character of the wines. Pinot Noir accounts for 78% of plantings, with Chardonnay and Pinot Meunier completing the picture.

  • 160 of 218 total hectares carry Grand Cru classification across eight villages
  • Pinot Noir dominates at 78%; Chardonnay and Pinot Meunier complete plantings
  • Chalk and Reims chalk subsoil underpin the vineyard sites
  • Pinot Noir dominance shapes the Pinot Noir-led flagship Cordon Rouge
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🏭Production and Cellars

Mumm produces a full range of styles, including Brut, Rosé, Demi-Sec, Blanc de Blancs, and Blanc de Noirs. The house's cellars extend nearly 25 kilometers beneath Reims, carved through the same chalk subsoil that defines the region's terroir. These underground galleries provide the stable temperatures essential for the second fermentation and extended ageing that Champagne requires. The house motto, 'Only the best,' reflects the quality standards that have made Mumm one of the largest Champagne houses, ranked 4th globally by bottles sold.

  • Chef de cave Yann Munier has led cellar work since April 8, 2024
  • Cellars extend nearly 25 kilometers underground in Reims chalk
  • Styles produced include Brut, Rosé, Demi-Sec, Blanc de Blancs, and Blanc de Noirs
  • One of the largest Champagne houses, ranked 4th globally by bottles sold
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🎗️The Cordon Rouge and Brand Legacy

The iconic red ribbon label, Cordon Rouge, was first released in 1875, with the name trademarked in 1876, and remains the house's most recognized symbol. Mumm served as the official F1 podium champagne from 2000 to 2015, cementing its association with high-profile sporting celebration on a global stage. The house continues as official champagne of the Kentucky Derby and Melbourne Cup horse races. On the cultural side, the Léonard Foujita chapel on Mumm's Reims grounds was consecrated on October 1, 1966, adding an artistic dimension to the estate's history.

  • Cordon Rouge red ribbon label first released in 1875, the house's signature icon
  • Official F1 podium champagne from 2000 to 2015
  • Current official champagne of the Kentucky Derby and Melbourne Cup
  • Léonard Foujita chapel on Mumm grounds in Reims consecrated October 1, 1966
Flavor Profile

Mumm's Pinot Noir-dominant blends from Grand Cru chalk soils deliver structured, red-fruit-driven Champagne with good depth. The Cordon Rouge Brut shows apple, red berry, and brioche with a clean, mineral finish characteristic of Reims chalk terroir.

Food Pairings
Oysters and shellfishSmoked salmon blinisSoft-ripened cheeses such as BrieGrilled white fishLight charcuterie and cured meatsClassic French canapés
Wines to Try
  • G.H. Mumm Cordon Rouge Brut NV$35-45
    The flagship NV blend; Pinot Noir-dominant from Grand Cru chalk sites, recognized by its iconic red ribbon label since 1876.Find →
  • G.H. Mumm Grand Cordon Rosé$45-55
    A structured rosé from Pinot Noir-heavy Grand Cru vineyards, showing red fruit depth and Reims chalk minerality.Find →
  • G.H. Mumm RSRV Blanc de Blancs Grand Cru$70-90
    100% Chardonnay from the Grand Cru village of Cramant; showcases the house's premium chalk-driven terroir.Find →
  • G.H. Mumm RSRV Cuvée 4.5$60-80
    A blend of five Grand Cru terroirs: Pinot Noir from Verzenay, Aÿ and Bouzy, with Chardonnay from Cramant and Avize.Find →
How to Say It
G.H. Mumm & Ciezhay-ahsh MOOM ay see
Cordon Rougekor-DON ROOZH
Grandes Marquesgrond MARK
Aÿah-EE
Verzenayvair-zeh-NAY
Cramantkrah-MON
📝Exam Study NotesWSET / CMS
  • G.H. Mumm is a Grande Marque Champagne house, founded 1827 in Reims and renamed G.H. Mumm & Cie around 1852 for Georges Hermann Mumm
  • Holds 218 hectares total; 160 hectares carry Grand Cru classification across eight villages including Aÿ, Bouzy, Verzenay, Avize, and Cramant
  • Pinot Noir dominates plantings at 78%; house style is Pinot Noir-led across all Champagne AOC styles
  • One of the largest Champagne houses, ranked 4th globally by bottles sold; chef de cave Yann Munier since April 8, 2024
  • Owned by Pernod Ricard since 2005
Official sourcemumm.com, winespectator.com