Maison Lanson

Maison Lanson was founded in Reims in 1760. In 1798 the house adopted the Maltese Cross as its emblem, in tribute to the founder's son, a member of the Hospitaller Order of Malta. Now redesigned as the Lanson Cross, it still adorns the bottles. The first Lanson rosé was made in 1833, and rosé has been a permanent part of the range since 1952. On December 4, 1900, Lanson received the Royal Warrant from Queen Victoria; it was renewed by Queen Elizabeth II and held for 122 years, until 2022. Victor Lanson created Le Black Label. In 1976 the Lanson family began building a collection of its most exceptional vintages. The house's prestige Noble Cuvée was reinvented as Noble Champagne in 2022.

• 1760: Maison Lanson founded in Reims
• 1833: first Lanson rosé
• 1900 to 2022: Royal Warrant holder, first granted by Queen Victoria
• 1977: begins supplying Wimbledon; Official Champagne Partner since 2001

Lanson describes its style as resting on four pillars: a meticulous selection of Crus, a traditional vinification mainly without malolactic transformation, rich reserve wines and longer ageing in its cellars, which together give Champagnes marked by vitality, fruitiness and freshness. Hervé Dantan joined as Cellar Master in 2013; that year he established a perpetual reserve, maintained every year from the previous blend, and in 2014 he redesigned the vinification facilities with a single-plot cuverie and a wooden cellar (chai bois) for the reserve wine library. He also combines the traditional method with a small proportion of wines that have been through malolactic fermentation. By January 2016 Lanson had begun allowing some wines to go through malolactic fermentation, with the Black Label blend to contain no more than 25% of such wines. In the cellars, fifteen meters underground, the house keeps a collection of vintages dating back to 1904.

• Vinification mainly without malolactic fermentation, with a small proportion of malolactic wines under Hervé Dantan
• Reserve wine library spanning over 20 years, plus a perpetual reserve started in 2013
• Four in-house presses close to the vines, a plot-by-plot winery and a wooden cellar for reserve wines
• Hervé Dantan succeeded Jean Paul Gandon, chef de cave since 1986

Lanson's vineyard supply covers 400 hectares, including 60 hectares of its own and 16 hectares of organic and biodynamic viticulture, drawn from around a hundred Crus, half of them Grands Crus and Premiers Crus. In 2010 the house acquired Domaine de la Malmaison, an 8-hectare pilot vineyard in the Marne Valley, farmed organically since that year and since certified AB and Demeter. Le Clos Lanson, just above the house cellars, is the only hectare of vineyard left within the historic walls of Reims: a single Chardonnay plot farmed under biodynamic principles and certified HVE since 2019. Vinified separately since 2006, it gave its first vintage release in 2016. In 2018 Lanson created what it describes as the first collective structure by a Champagne house to support partner growers in moving to certified viticulture.

• 100% of the house's own vineyards are certified (HVE, Organic)
• Domaine de la Malmaison supplies all the grapes for Le Green Bio-Organic
• Clos Lanson is vinified in oak barrels from the Argonne forest
• First carbon assessment in 2022; first Champagne house to join International Wineries for Climate Action

Le Black Création, Hervé Dantan's 2023 reinterpretation of Le Black Label, spends 4 years in the cellars, and each release carries a number referring to the harvests since 1760. Le Rosé Création, reinterpreted in 2024, uses only rosé reserve wines, with red wines from Bouzy, Les Riceys and the Vallée de la Marne added to the blend. The range also includes Le Blanc de Blancs, Le Réserve Extra Brut, Le Green Bio-Organic, Le White Label Sec, Le Vintage, Le Clos Lanson and Noble Champagne. Lanson releases vintage wines only in years it deems exceptional; Le Vintage 2014 is a Pinot Noir and Chardonnay blend from Grands and Premiers Crus aged at least 10 years. Beyond Wimbledon, the house is Exclusive Champagne Supplier to the Rolex Monte-Carlo Masters from its April 2026 edition.

• Le Blanc de Blancs: 100% Chardonnay from a selection of 15 crus, aged at least 5 years
• Le Réserve Extra Brut: Pinot Noir-led blend with at least 40% reserve wines
• Le Green Bio-Organic: 46% Pinot Noir, 36% Chardonnay, 18% Meunier from Domaine de la Malmaison
• Noble Champagne: vintage wine mainly from Chardonnay and Pinot Noir Grands Crus, aged over ten years

Primary sources (producer's own site): https://lanson.com/en/pages/notre-histoire, https://lanson.com/en/pages/savoir-faire, https://lanson.com/en/pages/engagement, https://lanson.com/en/pages/visites, https://lanson.com/en/pages/collection, https://lanson.com/en/collections/nos-vins, https://lanson.com/en/pages/partenariat, https://lanson.com/en/products/le-black-creation, https://lanson.com/en/products/le-blanc-de-blancs, https://lanson.com/en/products/le-clos-lanson, https://lanson.com/en/products/le-green-bio-organic, https://lanson.com/en/products/le-reserve-extra-brut, https://lanson.com/en/products/le-rose-creation, https://lanson.com/en/products/le-vintage-2014, https://lanson.com/en/collections/noble-champagne. Secondary sources: https://www.thedrinksbusiness.com/2016/01/champagne-lanson-now-allowing-mlf/. Last verified 2026-10-12. Where the producer's site and a secondary source disagree, the producer's site governs.