Lungarotti
Italian pronunciation guide
The family that built Umbrian wine: Lungarotti pioneered modern Italian oenology, created two appellations, and remains the beating heart of Torgiano.
Lungarotti is Umbria's most celebrated wine producer, credited with shaping Torgiano DOC and Torgiano Rosso Riserva DOCG. Founded by Giorgio Lungarotti, the estate spans 250 hectares across Torgiano and Montefalco, producing 2.5 million bottles annually across 29 labels.
- Founded after approximately two centuries of family wine and olive oil production in the Mid-Tiber River valley
- First bottled wines (Rubesco and Torre di Giano) released from the 1962 harvest
- Obtained one of Italy's first DOC appellations in 1968; elevated to DOCG in 1990
- Produces approximately 2.5 million bottles annually across 29 different labels
- First winery in Umbria and ninth in Italy to receive the VIVA Verification Certificate (2018)
- Montefalco estate organically cultivated since 2010
- Founded the Wine Museum of Torgiano (MUVIT) in 1974 and the Olive and Oil Museum in 2000
History and Foundation
The Lungarotti family has produced wine and olive oil in the Mid-Tiber River valley for approximately two centuries. The modern era began with Giorgio Lungarotti, who earned his agriculture degree in 1936 and launched an experimentation phase in the early 1950s, reshaping the Torgiano hillsides with new vineyard plantings. The first bottled wines, Rubesco and Torre di Giano, reached the market from the 1962 harvest. Giorgio's vision extended beyond his own estate: he was instrumental in obtaining Torgiano's DOC status in 1968, one of Italy's earliest, and played a role in securing the Montefalco DOC in 1979. Torgiano Rosso Riserva was elevated to DOCG in 1990. Giorgio passed away in 1999, and leadership passed to his daughters Chiara (CEO) and Teresa (Director of Marketing and Communication), alongside their mother Maria Grazia.
- First bottled wines released from the 1962 harvest, Rubesco and Torre di Giano
- Torgiano DOC obtained in 1968, among Italy's earliest appellations
- Torgiano Rosso Riserva elevated to DOCG in 1990
- Now led by second generation: Chiara Lungarotti (CEO) and Teresa Severini
Estate and Terroir
Lungarotti farms 250 hectares of vineyards, with 230 hectares in Torgiano and a further 20 hectares in Montefalco. The Torgiano estate benefits from a warm microclimate at the confluence of rivers, a naturally favorable growing environment. Soils across the estate are marly with prehistoric origins and a significant clay component. The Montefalco holding has been organically cultivated since 2010, reflecting the family's long-standing commitment to sustainable viticulture.
- 230 hectares in Torgiano, 20 hectares in Montefalco
- Marly, clay-rich soils of prehistoric origin
- Warm microclimate at the Torgiano river confluence
- Montefalco estate certified organic since 2010
Grapes and Wine Styles
The estate grows an extensive range of varieties spanning indigenous and international grapes. Sangiovese anchors the red wine program, most notably in the flagship Rubesco, one of the most recognized Umbrian labels in the world. Sagrantino, Canaiolo, and Colorino represent the indigenous red portfolio, while Trebbiano, Grechetto, Vermentino, and Verdicchio cover the whites. International varieties including Cabernet Sauvignon, Merlot, Chardonnay, and Pinot Grigio are also cultivated. Lungarotti produces red, white, rosé, sparkling, and dessert wines across 29 different labels.
- Rubesco (Sangiovese-based) is the flagship wine and one of Umbria's most famous labels
- Torre di Giano is the historic white wine, produced from the 1962 harvest onward
- 29 labels spanning red, white, rosé, sparkling, and dessert styles
- Both indigenous varieties (Sagrantino, Grechetto) and international grapes cultivated
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Open in the app →Cultural Contributions
Lungarotti's influence extends well beyond the winery. Giorgio Lungarotti founded the Wine Museum of Torgiano (MUVIT) in 1974, and the family later established the Olive and Oil Museum in 2000. These institutions underscore a commitment to preserving the agricultural and cultural heritage of central Umbria. In 2018, Lungarotti became the first winery in Umbria and the ninth in Italy to receive the VIVA Verification Certificate, a recognition of environmental sustainability standards. Wine Spectator has recognized Lungarotti as a premier winery for over a decade.
- Wine Museum of Torgiano (MUVIT) founded in 1974
- Olive and Oil Museum established in 2000
- First Umbrian winery to receive the VIVA Verification Certificate (2018)
- Recognized by Wine Spectator as a premier winery for more than a decade
Rubesco and the Torgiano reds deliver Sangiovese's characteristic red cherry, dried herb, and earthy complexity, with the Riserva adding depth from extended aging. Whites from Grechetto and Trebbiano offer crisp acidity, citrus, and almond notes typical of central Umbria.
- Lungarotti Torre di Giano Bianco di Torgiano$15-20The historic white wine from 1962, made from Trebbiano and Grechetto, delivering crisp Umbrian character.Find →
- Lungarotti Rubesco Torgiano Rosso$20-30The flagship Sangiovese-based red, one of the most recognized labels in all of Umbria.Find →
- Lungarotti Rubesco Vigna Monticchio Torgiano Rosso Riserva DOCG$50-70Single-vineyard DOCG Riserva; benchmark expression of Torgiano's top classification.Find →
- Torgiano DOC was one of Italy's earliest appellations, granted in 1968; Torgiano Rosso Riserva was elevated to DOCG in 1990
- Lungarotti holds 230 hectares in Torgiano and 20 hectares in Montefalco, with the Montefalco estate organically farmed since 2010
- Giorgio Lungarotti also played a role in obtaining the Montefalco DOC in 1979
- Rubesco (Sangiovese-based) is the flagship wine; Torre di Giano is the historic white, both from the inaugural 1962 harvest
- Lungarotti produces approximately 2.5 million bottles annually across 29 labels, making it the dominant commercial force in Umbrian wine