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Krug

kroog

Krug is a Reims-based Champagne house founded in 1843 by Joseph Krug, a German-born wine merchant who broke from Maison Jacquesson to build a house around a single radical idea: that the highest expression of Champagne is a multi-vintage cuvée, not a single-vintage one. Krug Grande Cuvée blends more than 120 base wines from ten or more different vintages, with extended lees aging producing the signature complexity. Beyond Grande Cuvée, the Maison produces Vintage, Rosé, and two single-vineyard prestige cuvées: Clos du Mesnil (1.84 ha walled Chardonnay parcel in Le Mesnil-sur-Oger) and Clos d'Ambonnay (0.68 ha walled Pinot Noir parcel in Ambonnay). LVMH-owned since 1999.

Key Facts
  • Founded 1843 by Joseph Krug, a German-born wine merchant who had worked at Maison Jacquesson
  • Headquartered in Reims at 5 rue Coquebert since 1866; sixth-generation Olivier Krug serves as Director of the House
  • Grande Cuvée blends more than 120 base wines from ten or more different vintages
  • Small oak-barrel fermentation across all base wines, an unusual modern practice
  • Clos du Mesnil prestige cuvée: 1.84-hectare walled Chardonnay monopole in Le Mesnil-sur-Oger, first vintage 1979
  • Clos d'Ambonnay prestige cuvée: 0.68-hectare walled Pinot Noir monopole in Ambonnay, acquired 1994
  • LVMH-owned since 1999, but the Krug family remains actively involved in key decisions through Olivier Krug

📜Joseph Krug and the Multi-Vintage Founding

Joseph Krug, born in Mainz on the Rhine in 1800, joined Maison Jacquesson as an accountant and book-keeper before expanding into tasting and assessment, then breaking away in 1843 to found his own house. His departure was philosophical: Krug believed Champagne quality should not depend on the variability of a single growing season, and that the highest expression of the wine was a multi-vintage assemblage drawing on a deep reserve of older wines. The Maison he built around this conviction has remained the most uncompromising practitioner of multi-vintage Champagne ever since, with Grande Cuvée the definitive expression of the founding idea.

  • Joseph Krug born 1800 in Mainz; worked at Maison Jacquesson before founding Krug in 1843
  • Founding philosophy: highest Champagne is multi-vintage, not single-vintage
  • Grande Cuvée built on this principle from the founder's first releases
  • Sixth-generation Olivier Krug now serves as Director of the House

🛢️Oak-Barrel Fermentation and Reserve Wine Library

Krug ferments all base wines plot by plot in small 205-liter oak casks, an unusual practice in modern Champagne where most houses moved to stainless steel decades ago. The Maison also maintains a library of approximately 150 reserve wines held back in bottle for future Grande Cuvée editions. This library is the operational basis for the multi-vintage philosophy, supplying the older wines that let each blend draw on ten or more different vintages.

  • All base wines vinified plot by plot in small 205-liter oak casks
  • Reserve wine library holds approximately 150 wines
  • Each Grande Cuvée Édition draws on this library to compose a coherent multi-vintage assemblage
  • Unusual practice in modern Champagne, where most houses ferment in stainless steel
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🏰Clos du Mesnil and Clos d'Ambonnay

Krug owns two of Champagne's most celebrated walled-vineyard monopoles: Clos du Mesnil, a 1.84-hectare walled Chardonnay parcel in the heart of Le Mesnil-sur-Oger (walled since 1698, acquired by Rémi and Henri Krug in 1971), and Clos d'Ambonnay, a 0.68-hectare walled Pinot Noir parcel in the heart of Ambonnay (walled since 1766). The Krug brothers discovered the Ambonnay plot in 1991 after a seven-year search and acquired it in 1994; the first Clos d'Ambonnay was made from the 1995 vintage and revealed in 2007. The first Clos du Mesnil came from the 1979 vintage and was first presented in 1986. Both cuvées are vintage-only and represent the inverse of Grande Cuvée: single-vineyard, single-vintage, single-grape Champagnes that test the multi-vintage philosophy by showing what extreme terroir focus can produce.

  • Clos du Mesnil 1.84 ha walled Chardonnay monopole; 1979 vintage first presented in 1986
  • Clos d'Ambonnay 0.68 ha walled Pinot Noir monopole; discovered 1991, acquired 1994, first vintage 1995
  • Clos du Mesnil walled since 1698; Clos d'Ambonnay walled since 1766, both centuries before Krug's acquisition
  • Both cuvées are single-vineyard, single-vintage, single-grape Champagnes
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🥂Grande Cuvée and the House Range

Krug Grande Cuvée is the Maison's flagship, blended from more than 120 base wines drawn from ten or more different vintages, with some reserve wines up to fifteen years old, and aged a minimum of seven years on lees before disgorgement. Recent editions illustrate the scale: the 172ème Édition is a blend of 146 wines from 11 different years, and the 173ème Édition a blend of 150 wines from 13 different years. In 2016 Krug introduced numbered Éditions on the label, beginning with Édition 163; each Édition number is the cumulative count of Grande Cuvée blends since the house's founding in 1843. Beyond Grande Cuvée, the Maison produces Krug Rosé, Krug Vintage in declared years, the Krug Collection (late-released library Vintage Krug), and the two Clos cuvées. Krug is one of the few Maisons whose entire range is positioned at the prestige tier without a separate broader-market cuvée.

  • Grande Cuvée numbered by Édition since 2016, beginning with Édition 163
  • Each Édition number counts Grande Cuvée blends since the house's founding in 1843
  • House range: Grande Cuvée, Rosé, Vintage, Collection, Clos du Mesnil, Clos d'Ambonnay
  • Entire range positioned at prestige tier with no broader-market cuvée

🍷Style Continuity and the LVMH Era

Krug was sold by Rémy Cointreau to LVMH in January 1999 and today sits within the Moët Hennessy Champagne group. The Krug family remains actively involved in all key decisions, though it does not manage day-to-day operations, with sixth-generation Olivier Krug as Director of the House. Julie Cavil has served as chef de cave since 1 January 2020, the first woman in the role, succeeding Éric Lebel, who remained with the house as deputy director. About twenty years in total are required to create a bottle of Krug Grande Cuvée, counting reserve-wine maturation, lees aging, and time on cork, the extended development that justifies the prestige price tier.

Wines to Try
  • Krug Grande Cuvée Édition (current release)$220-300
    Multi-vintage flagship blending more than 120 base wines from ten or more vintages; the wine that defines the Maison's founding philosophy.Find →
  • Krug Rosé Édition (current release)$380-500
    Multi-vintage rosé d'assemblage, showing Krug philosophy in a rosé frame.Find →
  • Krug Vintage (current declared year)$280-380
    Single-vintage cuvée released only in declared years, the inverse philosophy from Grande Cuvée.Find →
  • Krug Clos du Mesnil$1500-2200
    1.84-hectare walled Chardonnay monopole in Le Mesnil-sur-Oger; first vintage 1979, presented 1986; one of Champagne's most concentrated single-vineyard wines.Find →
  • Krug Clos d'Ambonnay$3000-4500
    0.68-hectare walled Pinot Noir monopole in Ambonnay; first vintage 1995; one of the rarest cuvées in Champagne, with around 3,000 bottles of the inaugural vintage.Find →
  • Krug Collection (older release)$1500-3000
    Late-released library Vintage Krug, showing how the house style develops over decades on lees.Find →
How to Say It
Krugkroog
Grande Cuvéegrahnd koo-VAY
Clos du Mesnilkloh dü may-NEEL
Clos d'Ambonnaykloh dahm-boh-NAY
Le Mesnil-sur-Ogerluh may-NEEL sur oh-ZHAY
Ambonnayahm-boh-NAY
Joseph Krugzhoh-ZEF kroog
Éditionay-dee-SYOHN
📝Exam Study NotesWSET / CMS
  • Krug founded in 1843 by Joseph Krug, who broke from Maison Jacquesson to build a multi-vintage Champagne house
  • Grande Cuvée blends more than 120 base wines from ten or more different vintages, numbered by Édition since 2016 (counting from 1843)
  • All base wines vinified plot by plot in small 205-liter oak casks, unusual in modern Champagne
  • Clos du Mesnil 1.84 ha walled Chardonnay (1979 vintage, presented 1986); Clos d'Ambonnay 0.68 ha walled Pinot Noir (discovered 1991, acquired 1994, first vintage 1995)
  • LVMH-owned since 1999; sixth-generation Olivier Krug remains involved in key decisions, with Julie Cavil chef de cave since 2020