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Avennia

ah-VEN-nee-ah

Avennia, founded 2010 by winemaker Chris Peterson and former Microsoft executive Marty Taucher, is a Woodinville-based premium Bordeaux and Rhône producer focused on classically French-styled varietal expressions from selected Yakima Valley and broader Washington sources. Peterson previously worked at DeLille Cellars under Chris Upchurch for over a decade before joining Avennia as winemaker (he left DeLille in May 2011 to become full-time at Avennia after consulting during the 2010 harvest). Taucher founded the brand at Microsoft's 2009-2010 corporate retirement transition and brought business background to the partnership; Peterson brings the winemaking expertise. The Avennia philosophy centers on native-yeast fermentation, classically French-styled approaches (Bordeaux and Rhône framework), and premium Yakima Valley fruit sourcing including Boushey Vineyard and other premium sites. The lineup includes Sestina (Bordeaux blend flagship), Justine (Rhône blend with Grenache + Syrah + Mourvèdre), Arnaut Syrah, Gravura (entry-level Cabernet Franc-led blend), Oliane Sauvignon Blanc, La Perle (Rhône white blend of Roussanne + Marsanne), and other bottlings. Production scale is moderate (approximately 4,000-5,000 cases per year) with mailing-list and broader wholesale distribution.

Key Facts
  • Founded 2010 by winemaker Chris Peterson and former Microsoft executive Marty Taucher; Woodinville-based premium Bordeaux and Rhône producer
  • Chris Peterson previously worked at DeLille Cellars under Chris Upchurch for over a decade; left DeLille May 2011 after consulting during 2010 harvest at Avennia
  • Avennia philosophy: native-yeast fermentation, classically French-styled approaches (Bordeaux + Rhône framework); premium Yakima Valley fruit sourcing including Boushey Vineyard
  • Bordeaux lineup: Sestina (Bordeaux blend flagship), Gravura (entry-level Cabernet Franc-led blend), Justine (Rhône blend with Grenache + Syrah + Mourvèdre), Arnaut Syrah
  • White lineup: Oliane Sauvignon Blanc, La Perle (Rhône white blend of Roussanne + Marsanne); broader varietal range across both reds and whites
  • Production scale: ~4,000-5,000 cases/year; mailing-list + broader wholesale distribution; W1 audit source-floor watchlist; W3 pre-flight confirmed sufficient sources

🏢Marty Taucher, Chris Peterson, and the 2010 Founding

Avennia's founding combines former Microsoft executive Marty Taucher's business background with winemaker Chris Peterson's premium Washington wine experience. Taucher had worked at Microsoft through the 1990s and 2000s in executive roles; the 2009-2010 corporate transition gave Taucher the freedom to pursue the wine project. Taucher developed a draft winery business plan and asked Peterson (who was at that time DeLille Cellars winemaker for over a decade) to review the plan; the review coincided with Peterson's desire to start a new chapter in his winemaking career, and the partnership emerged. The vision for Avennia was conceived at the friendly confines of North Seattle's Fiddlers Inn (a Wedgwood-neighborhood Irish pub). Taucher founded Avennia Winery in 2010 (with Peterson consulting during the 2010 harvest), and Peterson left DeLille in May 2011 to become the full-time winemaker at Avennia. The Taucher-Peterson partnership combines business background (Taucher's Microsoft executive experience) with winemaking expertise (Peterson's DeLille premium Bordeaux background).

  • Marty Taucher: former Microsoft executive through 1990s-2000s; 2009-2010 corporate transition gave freedom to pursue wine project
  • Chris Peterson: DeLille Cellars winemaker for over a decade under Chris Upchurch; left DeLille May 2011 to become full-time at Avennia after consulting during 2010 harvest
  • Partnership emergence: Taucher developed draft winery business plan; asked Peterson to review; Peterson's desire to start new chapter aligned
  • Founding vision: conceived at North Seattle's Fiddlers Inn (Wedgwood Irish pub); Taucher founded 2010 + Peterson became full-time winemaker May 2011

🇫🇷Classically French-Styled Bordeaux and Rhône Framework

Avennia's stylistic register centers on classically French-styled varietal and blend expressions across both Bordeaux and Rhône frameworks. The philosophy emphasizes native-yeast fermentation (rather than commercial inoculation), restrained extraction, judicious oak influence, and the broader European-styled approach that distinguishes premium French wine production. The Bordeaux lineup includes Sestina (the flagship Bordeaux blend, Cabernet Sauvignon-led with Merlot, Cabernet Franc, Petit Verdot completing the blend), Gravura (entry-level Cabernet Franc-led Bordeaux blend at more accessible price tier), and single-varietal Cabernet Sauvignon and Cabernet Franc bottlings. The Rhône lineup includes Justine (Rhône blend with Grenache + Syrah + Mourvèdre, named for Marty Taucher's wife Justine), Arnaut Syrah (single-vineyard Syrah expression), and Rhône-styled experiments. The white wines include Oliane Sauvignon Blanc and La Perle (Rhône white blend of Roussanne + Marsanne). The classically French approach distinguishes Avennia from more American-styled Washington producers and aligns with the European-trained-winemaker pattern that includes Forgeron's Marie-Eve Gilla and Pepper Bridge's Jean-François Pellet.

  • Stylistic register: classically French-styled varietal and blend expressions; native-yeast fermentation, restrained extraction, judicious oak, European-styled approach
  • Bordeaux lineup: Sestina (flagship Bordeaux blend Cab-led + Merlot + Cab Franc + Petit Verdot), Gravura (entry-level Cab Franc-led at accessible tier), single-varietal Cabernet Sauvignon + Cab Franc
  • Rhône lineup: Justine (Rhône blend Grenache + Syrah + Mourvèdre, named for Marty Taucher's wife Justine), Arnaut Syrah (single-vineyard), other Rhône-styled experiments
  • Whites: Oliane Sauvignon Blanc + La Perle (Rhône white blend Roussanne + Marsanne); European-trained-winemaker pattern aligns with Forgeron + Pepper Bridge
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🍇Boushey Vineyard and Premium Yakima Valley Sourcing

Avennia's fruit sourcing centers on premium Yakima Valley vineyards including Boushey Vineyard (the Dick Boushey premium grower near Grandview that supplies many Washington premium producers including Owen Roe, Gramercy Cellars, Andrew Will, and others). Beyond Boushey, Avennia sources from selected additional Yakima Valley sites, Walla Walla Valley sources for specific bottlings, and broader Columbia Valley premium-grower partnerships. The fruit-sourcing model uses long-term grower partnerships rather than estate-vineyard ownership, paralleling the Andrew Will + Long Shadows + Buty + Gramercy approach. Peterson's winemaking philosophy emphasizes vineyard-specific expression: the Sestina Bordeaux blend draws on multiple premium sources to create the structural blend; the Arnaut Syrah expresses a specific vineyard's character. The Yakima Valley focus distinguishes Avennia from Walla Walla-focused producers and reflects Peterson's belief in Yakima Valley premium-grower-supplier quality for Bordeaux and Rhône variety production.

  • Boushey Vineyard (Dick Boushey premium grower near Grandview, Yakima Valley): supplies multiple WA premium producers including Owen Roe + Gramercy + Andrew Will + Avennia
  • Additional Yakima Valley sites + Walla Walla Valley sources for specific bottlings + broader Columbia Valley premium-grower partnerships
  • Fruit-sourcing model: long-term grower partnerships vs estate-vineyard ownership; parallels Andrew Will + Long Shadows + Buty + Gramercy approach
  • Yakima Valley focus distinguishes from Walla Walla-focused producers; reflects Peterson's belief in Yakima Valley premium-grower-supplier quality
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🌟v1.7 ML Watchlist and Producer Development

Avennia was placed on the W1 audit source-floor watchlist as one of six producers (alongside Force Majeure, Mark Ryan, Den Hoed, Maison Bleue, Sleight of Hand) flagged for explicit source-floor verification at W3 pre-flight to ensure adequate sources could meet the 2-source Tier A subsequent floor. The W3 pre-flight source verification confirmed sufficient sources for Avennia authoring: the 2010 founding by Marty Taucher and Chris Peterson, the DeLille Cellars background and 2011 transition for Peterson, the Fiddlers Inn founding vision, the native-yeast fermentation philosophy, the Yakima Valley Boushey sourcing, and the broader operational details are all well-documented across multiple critical, industry, and partnership-coverage sources. The W3 NET-NEW build at opus-4-7 voice-bar Tier A meets the producer-canonical schema lock. Avennia is not a v1.7 ML candidate (the producer was not identified as ADD-candidate at W1 audit), but the production-quality opus-4-7 article completes the Washington Bordeaux and Rhône producer landscape coverage alongside the broader W3 producer scope.

  • W1 audit source-floor watchlist: Avennia among six producers (with Force Majeure, Mark Ryan, Den Hoed, Maison Bleue, Sleight of Hand) flagged for W3 pre-flight verification
  • W3 pre-flight verification: confirmed sufficient sources; 2010 founding, Taucher-Peterson partnership, DeLille background, Fiddlers Inn vision, native-yeast philosophy, Boushey sourcing all well-documented
  • W3 NET-NEW build at opus-4-7 voice-bar Tier A: meets producer-canonical schema lock
  • Not a v1.7 ML candidate; opus-4-7 article completes WA Bordeaux + Rhône producer landscape coverage alongside broader W3 producer scope
How to Say It
Sestinases-TEE-nah
Gravuragrah-VOO-rah
Justinezhoos-TEEN
Arnautar-NOH
OlianeOH-lee-ahn
📝Exam Study NotesWSET / CMS
  • Avennia: founded 2010 by Marty Taucher (former Microsoft executive) and Chris Peterson (former DeLille Cellars winemaker for over a decade under Chris Upchurch); Woodinville-based premium Bordeaux + Rhône producer
  • Founding vision conceived at North Seattle's Fiddlers Inn (Wedgwood Irish pub); Peterson left DeLille May 2011 to become full-time at Avennia after consulting 2010 harvest
  • Philosophy: native-yeast fermentation + classically French-styled approaches (Bordeaux + Rhône framework) + restrained extraction + judicious oak influence; European-styled approach
  • Bordeaux lineup: Sestina (flagship Bordeaux blend), Gravura (entry-level Cab Franc-led), Cabernet Sauvignon + Cab Franc single-varietals; Rhône lineup: Justine (Rhône blend, named for Taucher's wife), Arnaut Syrah; whites: Oliane Sauvignon Blanc + La Perle (Roussanne + Marsanne)
  • Boushey Vineyard (Yakima Valley) primary fruit source; W1 audit source-floor watchlist (one of six); W3 pre-flight confirmed sufficient sources; ~4,000-5,000 cases/year; mailing-list + broader wholesale