Laurent-Perrier

Laurent-Perrier dates to 1812, when André-Michel Pierlot, a former cooper and bottler in Chigny-les-Roses, settled in Tours-sur-Marne as a champagne wine merchant. In this Grand Cru village, on plots known as Les Plaisances and La Tour Glorieux, he founded what became Maison Laurent-Perrier. His son Alphonse Pierlot succeeded him and, having no descendants, passed the company to his cellar master, Eugène Laurent. When Eugène Laurent died in 1887, his widow, Mathilde-Emilie Perrier, took over the company and added her surname to his, giving the House the name Veuve Laurent-Perrier; in 1889 she launched a "Grand Vin Sans Sucre" to suit her own taste and that of her British customers. Eugénie-Hortense Laurent succeeded her mother in 1925 and sold the estate in 1939 to Marie-Louise de Nonancourt, a widow with four children. During the Second World War, Marie-Louise's son Bernard de Nonancourt (1920-2010) and his elder brother Maurice joined the Resistance at the start of the Occupation; only Bernard returned. After the war, Bernard completed a demanding apprenticeship in the vineyards and became CEO in 1948, at 28, when the company employed around twenty people and sold 80,000 bottles. Within forty years he made Laurent-Perrier what the House calls a true innovator in Champagne, creating its style of freshness, elegance and purity and a range exported to more than 160 countries.

• Founded in 1812 by André-Michel Pierlot in Tours-sur-Marne, a Grand Cru village
• Named Veuve Laurent-Perrier in 1887 under Eugène Laurent's widow, Mathilde-Emilie Perrier
• Bought by Marie-Louise de Nonancourt in 1939; her son Bernard de Nonancourt became CEO in 1948 at age 28
• Bernard de Nonancourt (1920-2010) became CEO in 1948 and within 40 years built the House into a Champagne innovator exporting to more than 160 countries

The de Nonancourt family keeps firm control of Laurent-Perrier: as of March 31, 2026 it holds 65.17% of the Group's capital and 79.18% of its voting rights, although the company has been listed on the Second Marché of the Paris Stock Exchange since 1999. Bernard de Nonancourt's daughters, Alexandra Pereyre and Stéphanie Meneux de Nonancourt, joined the Laurent-Perrier Executive Board, chaired since 2014 by Stéphane Dalyac; the House attributes its success to a family working to perpetuate the values of high standards and elegance and to preserve the House's independence. In September 2019 Lucie Pereyre de Nonancourt, Alexandra's eldest daughter, joined the House; she represents Grand Siècle around the world and trains with the Cellar Master and the production and sales teams. In the cellar, Michel Fauconnet, who joined the House in 1973 and became its third Cellar Master in 2004 (after Edouard Leclerc from 1950 and Alain Terrier from 1983), was succeeded in 2025 by Olivier Vigneron. Vigneron holds a degree in biochemistry and a national diploma in oenology; he worked at the Despagne vineyard in Bordeaux, was recruited by Alain Terrier at Champagne de Castellane in 2000, and joined Laurent-Perrier in 2004 under Fauconnet.

• De Nonancourt family: 65.17% of capital and 79.18% of voting rights as of March 31, 2026; listed on the Paris Stock Exchange's Second Marché since 1999
• Alexandra Pereyre and Stéphanie Meneux de Nonancourt sit on the Laurent-Perrier Executive Board, chaired since 2014 by Stéphane Dalyac
• Lucie Pereyre de Nonancourt, Alexandra's eldest daughter, joined the House in September 2019 and represents Grand Siècle worldwide
• Olivier Vigneron became Cellar Master in 2025, succeeding Michel Fauconnet (joined 1973, Cellar Master from 2004); earlier Cellar Masters were Edouard Leclerc (from 1950) and Alain Terrier (from 1983)

Grand Siècle, Laurent-Perrier's Prestige Cuvée, has its home at Château de Louvois, a 50-hectare estate in the heart of the Grands Crus a few kilometers from Tours-sur-Marne, owned by the House since 1989. Built in the 17th century, the Château was worked on by Vauban, Mansart and Le Nôtre, the same artists behind Versailles. The House had the Château, the Orangery and the gardens classified as Historic Monuments in 2015, and the Orangery's restoration, completed in the summer of 2023, won the Pierre Cheval Prize for Embellishment from the Mission Coteaux, Maisons et Caves de Champagne. Beyond Louvois, the House draws still wines for its blends from the 319 villages of the Champagne AOC, including 17 Grands Crus and 42 Premiers Crus, through partnerships with the region's growers and cooperatives that often span several generations and that it calls vital to its winemaking. As part of its environmental strategy for the vineyard, the Group gained Sustainable Viticulture in Champagne (SVC) and High Environmental Value (HEV) certification for 100% of its plots in February 2018.

• Château de Louvois, a 50-hectare estate near Tours-sur-Marne, has been owned by Laurent-Perrier since 1989 and is the home of Grand Siècle
• The Château, Orangery and gardens were classified as Historic Monuments in 2015; the Orangery's restoration was completed in summer 2023
• Still wines come from the 319 villages of the Champagne AOC, including 17 Grands Crus and 42 Premiers Crus
• SVC and HEV (High Environmental Value) certification for 100% of the Group's plots since February 2018

Bernard de Nonancourt created the Laurent-Perrier style, which the House defines as freshness, elegance and purity, and built it on three savoir-faire: the blending of reserve wines, the maceration of Pinot Noir, and non-dosage. At the end of the 1970s, Laurent-Perrier was one of the few Champagne Houses to choose stainless steel vats, controlling the first fermentation at a low temperature to preserve freshness and aromatic complexity; Bernard de Nonancourt had the House's first temperature-controlled vat room built. Alain Terrier, Cellar Master from 1983 to 2004, perfected the House's blending: he selected grapes from the best areas of the Champagne vineyards, vinified each batch separately and supervised the final blends, and this plot-by-plot vinification became a House signature. Laurent-Perrier works with the three main Champagne varieties, mostly Chardonnay along with Pinot Noir and Meunier (the latter used only in La Cuvée and Harmony), balances a base year against reserve wines to recreate the House style each year, and ages its Cuvées for long periods before release.

• House style, in its own definition: freshness, elegance, purity, created by Bernard de Nonancourt
• Three savoir-faire: blending reserve wines, maceration of Pinot Noir, non-dosage
• One of the few Champagne Houses to choose stainless steel fermentation vats, at the end of the 1970s
• Alain Terrier (Cellar Master 1983-2004) established the House's plot-by-plot vinification

Laurent-Perrier's current range spans nine Cuvées. La Cuvée, the House's entry Brut, rests on a high proportion of Chardonnay (over 50%, with Pinot Noir 30-35% and Meunier 10-15%) and 15-30% reserve wines from more than 100 Crus, aged four years. Cuvée Rosé, launched in 1968 in its shield-shaped bottle, is 100% Pinot Noir from 10 Crus in the Montagne de Reims, macerated for 48 to 72 hours to extract color and aged five years; the House credits Bernard de Nonancourt with giving rosé Champagne, then out of vogue, its noble credentials through this wine. Ultra Brut, launched in 1981 as the House's pioneer of the Brut Nature category, blends Chardonnay 55% and Pinot Noir 45% from 15 Crus with no added dosage, aged six years, from a single year chosen for its balance of maturity and acidity. Blanc de Blancs Brut Nature is 100% Chardonnay from the Côte des Blancs and the Montagne de Reims, also without dosage, aged eight years. Héritage, made exclusively from reserve wines, blends Chardonnay 55% and Pinot Noir 45% from 40 Crus (half of them Grands Crus), aged a minimum of four years. Brut Millésimé is a vintage wine declared only in the House's best years; the current release, the 2018, blends Chardonnay 52% and Pinot Noir 48% and is aged seven years. Alexandra Rosé Millésimé, the vintage rosé, is Pinot Noir 80% and Chardonnay 20%, entirely from Grands Crus, aged ten years; the current release is the 2012. Harmony, a Demi-Sec dosed at 40 grams per liter of cane sugar, blends all three Champagne varieties (Chardonnay 45%+, Pinot Noir 40%, Meunier 15%) from more than 55 Crus with 10-20% reserve wines, aged three years. Grand Siècle, the Prestige Cuvée, blends three exceptional years rather than one, chosen for their ability to guide the blend toward the expression of the perfect year: a majority of Chardonnay with Pinot Noir from a maximum of 11 Grands Crus, aged a minimum of 10 years on the lees in bottle format (longer in magnum). Since 1959, Grand Siècle has been released only 27 times in bottle format and 24 times in magnum.

• Cuvée Rosé (1968): 100% Pinot Noir, 10 Crus in the Montagne de Reims, 48-72 hour maceration, aged 5 years
• Ultra Brut (1981): pioneer of the Brut Nature category, Chardonnay 55%/Pinot Noir 45%, no added dosage, aged 6 years
• Blanc de Blancs Brut Nature: 100% Chardonnay, no added dosage, aged 8 years
• Grand Siècle: three exceptional years, majority Chardonnay with Pinot Noir from up to 11 Grands Crus, aged a minimum of 10 years on the lees; released 27 times in bottle and 24 times in magnum since 1959

Laurent-Perrier has been closely tied to gastronomy since the 1950s, when it began developing wines built on freshness, finesse and elegance to accompany French cuisine, both as an aperitif and throughout a meal; Bernard de Nonancourt called this pursuit "a demand and above all a philosophy." Over many years the House has built strong relationships with world-renowned establishments including La Tour d'Argent and Le Duc in Paris, the Ritz and the Savoy in London, and the Gstaad Palace in Switzerland. The Champagne industry has set a 2030 target of 100% certified vineyard surfaces; Laurent-Perrier gained SVC and HEV certification for all of its plots in February 2018 and works to control waste and to reduce water, electricity and gas consumption at its production site. The Laurent-Perrier Group also owns Champagne Salon, Delamotte and de Castellane.

• Wines built for gastronomy since the 1950s, served as an aperitif and throughout the meal
• Restaurant and hotel relationships include La Tour d'Argent and Le Duc (Paris), the Ritz and the Savoy (London), and the Gstaad Palace (Switzerland)
• SVC and HEV certification for 100% of the Group's plots since February 2018
• The Laurent-Perrier Group also owns Champagne Salon, Delamotte and de Castellane

Primary sources (producer's own site): https://www.laurent-perrier.com/en/, https://www.laurent-perrier.com/en/the-maison/history/, https://www.laurent-perrier.com/en/the-maison/vision/, https://www.laurent-perrier.com/en/the-maison/savoir-faire/, https://www.laurent-perrier.com/en/the-maison/chateau-de-louvois/, https://www.laurent-perrier.com/en/champagnes/grand-siecle/, https://www.laurent-perrier.com/en/champagnes/heritage/, https://www.laurent-perrier.com/en/champagnes/brut-millesime/, https://www.laurent-perrier.com/en/champagnes/la-cuvee/, https://www.laurent-perrier.com/en/champagnes/alexandra-rose-millesime/, https://www.laurent-perrier.com/en/champagnes/cuvee-rose/, https://www.laurent-perrier.com/en/champagnes/blanc-de-blancs-brut-nature/, https://www.laurent-perrier.com/en/champagnes/ultra-brut/, https://www.laurent-perrier.com/en/champagnes/harmony/, and the Laurent-Perrier Group's investor-relations site https://www.finance-groupelp.com/ (shareholder-structure disclosure). Secondary sources: Union des Maisons de Champagne (maisons-champagne.com), Decanter, The Drinks Business. Last verified 2026-10-12. Where the producer's site and a secondary source disagree, the producer's site governs.