Laurent-Perrier

Laurent-Perrier traces its origins to 1812, when Alphonse Pierlot established the house in Tours-sur-Marne, a Grand Cru village on the right bank of the Marne. The business passed through several hands before widow Mathilde-Emilie Perrier took control in 1887, giving the house its enduring name, Veuve Laurent-Perrier. A turning point came in 1939 when Marie-Louise Lanson de Nonancourt purchased the house, bringing it into a family whose stewardship would transform it from a modest operation into one of Champagne's most significant names. Her son Bernard de Nonancourt assumed control in 1949 and over four decades built the house into one of the largest family-owned Champagne producers, a position it still holds today. Bernard remained the defining force behind the house until his death in 2010.

• Founded 1812 by Alphonse Pierlot in Tours-sur-Marne, a Grand Cru-classified village
• Renamed Veuve Laurent-Perrier in 1887 under widow Mathilde-Emilie Perrier
• Acquired by Marie-Louise Lanson de Nonancourt in 1939; Bernard de Nonancourt took ownership in 1949
• Bernard de Nonancourt led the house for approximately 40 years until his death in 2010

Today the de Nonancourt family retains firm control of Laurent-Perrier, holding approximately 65.1 percent of capital and 78.5 percent of voting rights, despite the house being publicly listed on Euronext Paris since its IPO on June 24, 1999. The Management Board includes sisters Alexandra Pereyre de Nonancourt and Stéphanie Meneux de Nonancourt, representing the next generation of family leadership, and has been chaired since 2014 by Stéphane Dalyac. Alexandra's daughter Lucie Pereyre de Nonancourt has taken a specific role representing Grand Siècle, extending family involvement into a third generation. In 2025, Olivier Vigneron was appointed cellar master, succeeding Michel Fauconnet who retired after a remarkable 52-year tenure at the house; Vigneron had worked alongside Fauconnet since 2004, providing significant continuity in the cellar.

• Family holds 65.1% of capital and 78.5% of voting rights; listed on Euronext Paris since June 24, 1999
• Alexandra Pereyre and Stéphanie Meneux de Nonancourt serve on the Management Board; chaired by Stéphane Dalyac since 2014
• Olivier Vigneron became cellar master in 2025, only the fourth since 1950, succeeding Michel Fauconnet's 52-year tenure
• Laurent-Perrier group also owns Champagne houses Salon, Delamotte, and De Castellane

Laurent-Perrier owns approximately 150 hectares of vineyards, with holdings centered on its Grand Cru home village of Tours-sur-Marne, Grand Cru sites in the Côte des Blancs, and plots across the Montagne de Reims. The house expanded its estate with the acquisition of Château Malakoff in 2004. However, the scale of Laurent-Perrier's production requires a vast network of over 1,200 contracted grape growers spanning 319 villages across Champagne, giving the blending team access to an extraordinary range of terroirs and crus. This breadth of sourcing has enabled the house to maintain a weighted average cru quality of 91 percent across its supply base, compared to an industry average of 88 percent, a meaningful distinction at Champagne's volume levels.

• Owns approximately 150 hectares, including Grand Cru sites at Tours-sur-Marne and in the Côte des Blancs
• Château Malakoff acquired in 2004; Montagne de Reims also among estate holdings
• Over 1,200 contracted growers supply fruit from 319 villages across Champagne
• House average cru rating of 91%, above the industry benchmark of 88%

Laurent-Perrier's house style is built on freshness, elegance, and purity, achieved through plot-by-plot vinification and fermentation in stainless steel rather than oak. The house has long demonstrated a pioneering spirit: its Ultra Brut, launched in 1981, was among the first commercial zero-dosage Champagnes of the modern era and remains a benchmark for the style. The Cuvée Rosé is produced entirely from Grand Cru Pinot Noir using saignée maceration, a labour-intensive method that delivers depth of colour and structure. Grand Siècle, the prestige cuvée, takes a deliberate counter-approach to vintage Champagne by blending three declared vintages from 100 percent Grand Cru fruit, predominantly Chardonnay with Pinot Noir, seeking consistency and complexity across time. In 2024, the house launched Héritage NV, a multi-vintage blend drawing on reserve wines, positioned as a second tier to Grand Siècle at a recommended retail price of approximately £75.

• Fermentation in stainless steel; plot-by-plot vinification underpins the fresh, precise house style
• Ultra Brut (zero-dosage) introduced 1981; one of the first modern commercial Brut Nature Champagnes
• Cuvée Rosé uses 100% Grand Cru Pinot Noir via saignée maceration method
• Grand Siècle blends three declared vintages, 100% Grand Cru, majority Chardonnay; Héritage NV launched June 2024 as a reserve-wine multi-vintage cuvée

Laurent-Perrier occupies a rare position in Champagne: large enough to produce approximately 7 million bottles a year and export to over 120 countries, yet still majority-controlled by a single family with a clear and consistent vision. The house has shaped how the world drinks Champagne in concrete ways, from popularising saignée rosé as a serious category to introducing the commercial Brut Nature style decades before it became fashionable. Its commitment to sourcing quality above volume, reflected in that 91 percent average cru rating, and to environmental responsibility through HVE Level 3 certification, demonstrates that scale and standards need not be in conflict. For students of Champagne, Laurent-Perrier is a model for understanding how reserve wine management, multi-vintage blending philosophy, and innovation in dosage can each define a house identity. Six to seven key premium wines now generate 41 percent of brand turnover, confirming the house's successful pivot toward the high-end market.

• Produces approximately 7 million bottles annually; exports to 120+ countries
• Pioneered both saignée rosé Champagne and the modern commercial zero-dosage style
• HVE Level 3 certification since 2018, meeting over 200 sustainability requirements
• Six to seven premium wines account for 41% of brand turnover, reflecting successful premiumisation strategy