Laurent-Perrier

Laurent-Perrier traces its origins to 1812, when André-Michel Pierlot, a former cooper and bottler in Chigny-les-Roses, settled in Tours-sur-Marne as a champagne wine merchant. It was in this Grand Cru village, on plots known as Les Plaisances and La Tour Glorieux, that he founded what became Maison Laurent-Perrier. He was succeeded by his son Alphonse Pierlot, who, having no descendants, passed the company to his cellar master, Eugène Laurent. When Eugène Laurent died in 1887, his widow, Mathilde-Emilie Perrier, took over the company and added her surname to his, giving the House its name, Veuve Laurent-Perrier; in 1889 she launched a "Grand Vin Sans Sucre" to suit her own taste and that of her British customers. Eugénie-Hortense Laurent succeeded her mother in 1925 and sold the estate in 1939 to Marie-Louise de Nonancourt, a widow with four children. During the Second World War, Marie-Louise's son Bernard de Nonancourt and his elder brother Maurice joined the Resistance at the start of the Occupation; only Bernard returned. After the war, Bernard completed a demanding apprenticeship in the vineyards before becoming CEO in 1948, at just 28 years old, when the company employed around twenty people and sold 80,000 bottles. Under his leadership, Laurent-Perrier became, in the House's own words, a true innovator in Champagne over the following forty years, creating the Laurent-Perrier style of freshness, elegance and purity and exporting to more than 160 countries. Bernard de Nonancourt (1920-2010) led the House until his death in 2010.

• Founded 1812 by André-Michel Pierlot in Tours-sur-Marne, a Grand Cru village
• Renamed Veuve Laurent-Perrier in 1887 under Eugène Laurent's widow, Mathilde-Emilie Perrier
• Sold to Marie-Louise de Nonancourt in 1939; her son Bernard de Nonancourt became CEO in 1948 at age 28
• Bernard de Nonancourt (1920-2010) led the House from 1948 until his death, turning it into a true innovator in Champagne within 40 years and exporting to more than 160 countries

The de Nonancourt family retains firm control of Laurent-Perrier: as of March 31, 2026 it holds 65.17% of the Group's capital and 79.18% of its voting rights, according to the Group's own shareholder disclosure, despite the company being listed on the Second Marché of the Paris Stock Exchange since 1999. Bernard de Nonancourt's daughters, Alexandra Pereyre and Stéphanie Meneux de Nonancourt, joined the Laurent-Perrier Executive Board, which has been chaired since 2014 by Stéphane Dalyac; the House describes its success as the fruit of a family that works to perpetuate the values of high standards and elegance and to preserve the House's independence. In September 2019 the House was strengthened by the arrival of Lucie Pereyre de Nonancourt, Alexandra's eldest daughter, who represents Grand Siècle around the world and trains with the Cellar Master and the production and sales teams. In the cellar, Michel Fauconnet, who joined the House in 1973 and became its third Cellar Master in 2004 (after Edouard Leclerc from 1950 and Alain Terrier from 1983), was succeeded in 2025 by Olivier Vigneron. Vigneron, who trained in biochemistry and earned a national diploma in oenology, worked at the Despagne vineyard in Bordeaux and was then recruited by Alain Terrier at Champagne de Castellane in 2000, before joining Laurent-Perrier in 2004 under Fauconnet's leadership and becoming Cellar Master himself in 2025.

• De Nonancourt family holds 65.17% of capital and 79.18% of voting rights as of March 31, 2026; listed on the Paris Stock Exchange's Second Marché since 1999
• Alexandra Pereyre and Stéphanie Meneux de Nonancourt sit on the Laurent-Perrier Executive Board, chaired since 2014 by Stéphane Dalyac
• Lucie Pereyre de Nonancourt, Alexandra's eldest daughter, joined the House in September 2019 and represents Grand Siècle worldwide
• Olivier Vigneron became Cellar Master in 2025, succeeding Michel Fauconnet (joined 1973, Cellar Master from 2004); earlier Cellar Masters were Edouard Leclerc (from 1950) and Alain Terrier (from 1983)

Grand Siècle, Laurent-Perrier's Prestige Cuvée, has its home at Château de Louvois, a 50-hectare estate in the heart of the Grands Crus a few kilometers from Tours-sur-Marne that the House has owned since 1989. Built in the 17th century, the Château was worked on by Vauban, Mansart and Le Nôtre, the same artists behind Versailles, and the House classified the Château, the Orangery and the gardens as Historic Monuments in 2015; the Orangery's restoration, completed in the summer of 2023, won the Pierre Cheval Prize for Embellishment from the Mission Coteaux, Maisons et Caves de Champagne. Beyond Louvois, the House draws still wines for its blends from the 319 villages of the Champagne AOC, including 17 Grands Crus and 42 Premiers Crus, describing its partnerships with the region's growers and cooperatives, often spanning several generations, as vital to its winemaking. As part of its environmental strategy for the vineyard, the Group obtained Sustainable Viticulture in Champagne (SVC) and High Environmental Value (HEV) certification for 100% of its plots in February 2018.

• Château de Louvois, a 50-hectare estate near Tours-sur-Marne, has been owned by Laurent-Perrier since 1989 and is the home of Grand Siècle
• The Château, Orangery and gardens were classified as Historic Monuments in 2015; the Orangery's restoration was completed in summer 2023
• Still wines are sourced from the 319 villages of the Champagne AOC, including 17 Grands Crus and 42 Premiers Crus
• SVC and HEV (High Environmental Value) certification obtained for 100% of the Group's plots in February 2018

Bernard de Nonancourt created the Laurent-Perrier style of, in the House's words, freshness, elegance and purity, building it on three savoir-faire: the blending of reserve wines, the maceration of Pinot Noir, and non-dosage. At the end of the 1970s, Laurent-Perrier was one of the few Champagne Houses to choose stainless steel vats, controlling the first fermentation at a low temperature to preserve freshness and aromatic complexity; Bernard de Nonancourt had the House's first temperature-controlled vat room built. Alain Terrier, Cellar Master from 1983 to 2004, perfected the House's approach to blending, selecting grapes from the best areas of the Champagne vineyards and vinifying each batch separately, a plot-by-plot practice the House calls a signature, before supervising the final assemblage with care. Winemaking at Laurent-Perrier draws on the three main Champagne varieties, mostly Chardonnay along with Pinot Noir and Meunier (the latter used only in La Cuvée and Harmony), balancing a base year against reserve wines to recreate the House style each year, then ageing the Cuvées for long periods before release.

• House style: freshness, elegance, purity, created by Bernard de Nonancourt
• Three savoir-faire: blending reserve wines, maceration of Pinot Noir, non-dosage
• One of the few Champagne Houses to choose stainless steel fermentation vats, at the end of the 1970s
• Alain Terrier (Cellar Master 1983-2004) established the House's plot-by-plot vinification practice

Laurent-Perrier's current range spans nine Cuvées. La Cuvée, the House's entry Brut, is built on a high proportion of Chardonnay (over 50%, with Pinot Noir 30-35% and Meunier 10-15%), 15-30% reserve wines from more than 100 Crus, aged four years. Cuvée Rosé, launched in 1968 in its shield-shaped bottle, is made from 100% Pinot Noir across 10 Crus in the Montagne de Reims, macerated for 48 to 72 hours to extract color, and aged five years; the House says Bernard de Nonancourt used it to give rosé Champagne, then out of vogue, its noble credentials. Ultra Brut, launched in 1981 as the House's pioneer of the Brut Nature category, blends Chardonnay 55% and Pinot Noir 45% from 15 Crus with no added dosage, aged six years, from a single year chosen for its balance of maturity and acidity. Blanc de Blancs Brut Nature is 100% Chardonnay from the Côte des Blancs and the Montagne de Reims, also without dosage, aged eight years. Héritage, made exclusively from reserve wines, blends Chardonnay 55% and Pinot Noir 45% from 40 Crus (half of them Grands Crus), aged a minimum of four years. Brut Millésimé is a vintage wine declared only in the House's best years; the current release is the 2018, a blend of Chardonnay 52% and Pinot Noir 48% aged seven years. Alexandra Rosé Millésimé, the House's vintage rosé, marries Pinot Noir Grands Crus and Chardonnay (Pinot Noir 80%, Chardonnay 20%) entirely from Grands Crus, aged ten years; the current release is the 2012. Harmony, a Demi-Sec dosed at 40 grams per liter of cane sugar, blends all three Champagne varieties (Chardonnay 45%+, Pinot Noir 40%, Meunier 15%) from more than 55 Crus with 10-20% reserve wines, aged three years. Grand Siècle, the Prestige Cuvée, takes a different approach to vintage Champagne altogether: rather than a single year, it blends three exceptional years chosen for their ability to guide the blend toward the expression of the perfect year, a majority of Chardonnay complemented by Pinot Noir from a maximum of 11 of Champagne's Grands Crus, aged a minimum of 10 years on the lees in bottle format (longer in magnum). Since 1959, Grand Siècle has been released only 27 times in bottle format and 24 times in magnum.

• Cuvée Rosé (1968): 100% Pinot Noir, 10 Crus in the Montagne de Reims, 48-72 hour maceration, aged 5 years
• Ultra Brut (1981): pioneer of the Brut Nature category, Chardonnay 55%/Pinot Noir 45%, no added dosage, aged 6 years
• Blanc de Blancs Brut Nature: 100% Chardonnay, no added dosage, aged 8 years
• Grand Siècle: three exceptional years, majority Chardonnay with Pinot Noir from up to 11 Grands Crus, aged a minimum of 10 years on the lees; released 27 times in bottle and 24 times in magnum since 1959

Laurent-Perrier's history has been closely tied to gastronomy since the 1950s, when the House began developing wines built on freshness, finesse and elegance to accompany French cuisine, both as an aperitif and throughout a meal; Bernard de Nonancourt described this pursuit as a demand and, above all, a philosophy. The House says it has built strong relationships over many years with world-renowned establishments including La Tour d'Argent and Le Duc in Paris, the Ritz and the Savoy in London, and the Gstaad Palace in Switzerland. Environmentally, the Champagne industry has set a 2030 target of 100% certified vineyard surfaces, and Laurent-Perrier obtained SVC and HEV certification for all of its plots in February 2018, alongside efforts to control waste and to reduce water, electricity and gas consumption at its production site. The Laurent-Perrier Group also owns Champagne Salon, Delamotte and de Castellane.

• Wines built for gastronomy since the 1950s, paired as aperitif and throughout the meal
• Named restaurant and hotel relationships include La Tour d'Argent and Le Duc (Paris), the Ritz and the Savoy (London), and the Gstaad Palace (Switzerland)
• SVC and HEV certification obtained for 100% of the Group's plots in February 2018
• The Laurent-Perrier Group also owns Champagne Salon, Delamotte and de Castellane

Primary sources (producer's own site): https://www.laurent-perrier.com/en/, https://www.laurent-perrier.com/en/the-maison/history/, https://www.laurent-perrier.com/en/the-maison/vision/, https://www.laurent-perrier.com/en/the-maison/savoir-faire/, https://www.laurent-perrier.com/en/the-maison/chateau-de-louvois/, https://www.laurent-perrier.com/en/champagnes/grand-siecle/, https://www.laurent-perrier.com/en/champagnes/heritage/, https://www.laurent-perrier.com/en/champagnes/brut-millesime/, https://www.laurent-perrier.com/en/champagnes/la-cuvee/, https://www.laurent-perrier.com/en/champagnes/alexandra-rose-millesime/, https://www.laurent-perrier.com/en/champagnes/cuvee-rose/, https://www.laurent-perrier.com/en/champagnes/blanc-de-blancs-brut-nature/, https://www.laurent-perrier.com/en/champagnes/ultra-brut/, https://www.laurent-perrier.com/en/champagnes/harmony/, and the Laurent-Perrier Group's investor-relations site https://www.finance-groupelp.com/ (shareholder-structure disclosure). Secondary sources: Union des Maisons de Champagne (maisons-champagne.com), Decanter, The Drinks Business. Last verified 2026-09-09. Where the producer's site and a secondary source disagree, the producer's site governs.