Laurent-Perrier

Laurent-Perrier traces its origins to 1812, when André-Michel Pierlot established the house in Tours-sur-Marne, a Grand Cru village on the right bank of the Marne. The business passed to his son Alphonse Pierlot, who, lacking descendants, handed it to his cellar master Eugène Laurent. When Eugène died in 1887, his widow Mathilde-Emilie Perrier took over and fused the two surnames, giving the house its enduring name, Veuve Laurent-Perrier. A turning point came in 1939 when Marie-Louise de Nonancourt purchased the house, bringing it into a family whose stewardship would transform it from a modest operation into one of Champagne's most significant names. Her son Bernard de Nonancourt assumed control in 1948 and over four decades built the house into one of the largest family-owned Champagne producers, a position it still holds today. Bernard remained the defining force behind the house until his death in 2010.

• Founded 1812 by André-Michel Pierlot in Tours-sur-Marne, a Grand Cru-classified village
• Renamed Veuve Laurent-Perrier in 1887 under Eugène Laurent's widow Mathilde-Emilie Perrier, fusing the two surnames
• Acquired by Marie-Louise de Nonancourt in 1939; her son Bernard de Nonancourt took ownership in 1948
• Bernard de Nonancourt led the house for approximately 40 years until his death in 2010

Today the de Nonancourt family retains firm control of Laurent-Perrier, holding approximately 65.17 percent of capital and 78.28 percent of voting rights, despite the house being publicly listed on Euronext Paris since its IPO on June 24, 1999. The Management Board includes sisters Alexandra Pereyre de Nonancourt and Stéphanie Meneux de Nonancourt, who joined the house in 1987 and 1995 respectively and represent the next generation of family leadership. In 2025, Olivier Vigneron was appointed cellar master, succeeding Michel Fauconnet who retired after a remarkable 52-year tenure at the house; Vigneron had joined Laurent-Perrier in 2004 and worked alongside Fauconnet for some two decades, providing significant continuity in the cellar.

• Family holds 65.17% of capital and 78.28% of voting rights; listed on Euronext Paris since June 24, 1999
• Alexandra Pereyre and Stéphanie Meneux de Nonancourt serve on the Management Board, having joined the house in 1987 and 1995
• Olivier Vigneron became cellar master in 2025, only the fourth since 1950, succeeding Michel Fauconnet's 52-year tenure at the house
• Laurent-Perrier group also owns Champagne houses Salon, Delamotte, and Champagne de Castellane

Laurent-Perrier's vineyard holdings are centered on its Grand Cru home village of Tours-sur-Marne, with Grand Cru sites in the Côte des Blancs and plots across the Montagne de Reims. The house expanded its estate with the acquisition of Château Malakoff in 2004. However, the scale of Laurent-Perrier's production requires a vast network of over 1,200 contracted grape growers across Champagne, giving the blending team access to an extraordinary range of terroirs and crus. This breadth of sourcing has enabled the house to maintain a weighted average cru quality of 91 percent across its supply base, compared to an industry average of 88 percent, a meaningful distinction at Champagne's volume levels.

• Vineyard holdings include Grand Cru sites at Tours-sur-Marne and in the Côte des Blancs
• Château Malakoff acquired in 2004; Montagne de Reims also among estate holdings
• Over 1,200 contracted growers supply fruit from across Champagne
• House average cru rating of 91%, above the industry benchmark of 88%

Laurent-Perrier's house style is built on freshness, elegance, and purity. The house has long demonstrated a pioneering spirit: it presents itself as the pioneer of non-dosage Champagne, with its Ultra Brut, launched in 1981, among the first commercial zero-dosage Champagnes of the modern era and a lasting benchmark for the style. The Cuvée Rosé, created in 1968, is produced entirely from 100 percent Pinot Noir drawn from crus in the Montagne de Reims, using saignée maceration with 48 to 72 hours of skin contact, a labour-intensive method that delivers depth of colour and structure. Grand Siècle, the prestige cuvée, takes a deliberate counter-approach to vintage Champagne by blending three declared vintages from 100 percent Grand Cru fruit, predominantly Chardonnay with Pinot Noir drawn from a maximum of 11 Grands Crus, seeking consistency and complexity across time. In 2024, the house launched Héritage NV, the first Brut Champagne made from 100 percent reserve wines, positioned as a second tier to Grand Siècle at a recommended retail price of approximately £75.

• Cuvée Rosé created in 1968, an early benchmark for serious saignée rosé Champagne
• Ultra Brut (zero-dosage) introduced 1981; one of the first modern commercial Brut Nature Champagnes
• Cuvée Rosé uses 100% Pinot Noir from Montagne de Reims crus via saignée maceration method
• Grand Siècle blends three declared vintages, 100% Grand Cru, majority Chardonnay; Héritage NV launched 2024 as the first Brut Champagne made from 100% reserve wines

Laurent-Perrier occupies a rare position in Champagne: it sits at the head of a leading Champagne group selling nearly 10.3 million bottles a year across its four brands, yet remains majority-controlled by a single family with a clear and consistent vision. The house has shaped how the world drinks Champagne in concrete ways, from popularising saignée rosé as a serious category to introducing the commercial Brut Nature style decades before it became fashionable. Its commitment to sourcing quality above volume, reflected in that 91 percent average cru rating, and to environmental responsibility through HVE certification, demonstrates that scale and standards need not be in conflict. For students of Champagne, Laurent-Perrier is a model for understanding how reserve wine management, multi-vintage blending philosophy, and innovation in dosage can each define a house identity. Premium wines now generate approximately 44.6 percent of brand turnover, confirming the house's successful pivot toward the high-end market.

• Heads a Champagne group selling nearly 10.3 million bottles annually across its four brands
• Pioneered both saignée rosé Champagne and the modern commercial zero-dosage style
• HVE certification since 2018, reflecting the house's environmental commitment
• Premium wines account for approximately 44.6% of brand turnover, reflecting successful premiumisation strategy