Château La Fleur de Boüard

Château La Fleur de Boüard was born when Hubert de Boüard, co-owner of Château Angélus, fell for a terroir on the hillside facing the finest Pomerol growths. He acquired the 25-hectare vineyard in 1998, and the estate has since been extended to 29 hectares. The Drinks Business reported in November 2021 that the vineyard was then owned by the village postman. Château La Fleur de Boüard has been the estate's first wine since 1998. The estate says it took almost twelve years of restructuring the vineyard; The Drinks Business reported that 40% of vines were replanted and density was increased from 6,000 to 9,000 vines per hectare.

• Acquired in 1998 by Hubert de Boüard, co-owner of Château Angélus: 25 hectares then, 29 hectares today
• Previous owner, per The Drinks Business: the village postman
• Château La Fleur de Boüard has been the estate's first wine since 1998
• Vineyard restructuring over almost twelve years; 40% of vines replanted and density raised from 6,000 to 9,000 vines per hectare, per The Drinks Business

As of September 2026, the estate's site presents the wines as made by Hubert de Boüard, supported by Technical Director Bryan Dessaint and cellar master Kinga Hars, who comes from Angélus. Hubert de Boüard de Laforest was born in 1956 in Saint-Émilion and grew up at Angélus. The estate's site says he was trained by Emile Peynaud and was also a student of Pascal Ribéreau-Gayon. Bryan Dessaint was born in Épernay and is the grandson of winegrowers from Dizy, in Champagne. The Drinks Business reported in November 2021 that Hubert de Boüard's daughter Coralie manages La Fleur de Boüard.

• Hubert de Boüard: owner, co-owner of Château Angélus, born 1956 in Saint-Émilion
• Bryan Dessaint: Technical Director (estate site, as of September 2026)
• Kinga Hars: cellar master, from Angélus (estate site, as of September 2026)
• Coralie, Hubert de Boüard's daughter: manages the estate, per The Drinks Business (November 2021)

The estate lies in the village of Néac, in the heart of the Lalande-de-Pomerol appellation, a stone's throw from Saint-Émilion and Pomerol and close to Château Pétrus. Of its 29 hectares, 18 ha are clay with a gravel subsoil on the Néac plateau and 11 ha are large gravel with 15% clay. The estate's plantings are mostly Merlot, vinified plot by plot. The estate is classified High Environmental Value (HVE 3), avoids chemical herbicides, and sows its vine rows with red fescue and green fertiliser (forage radish, common vetch).

• 29 hectares in Néac, Lalande-de-Pomerol, close to Château Pétrus
• 18 ha of clay over gravel subsoil on the Néac plateau; 11 ha of large gravel with 15% clay
• Mostly Merlot, vinified plot by plot
• HVE 3 classified; no chemical herbicides; rows sown with red fescue, forage radish and common vetch

The cellar is the result of a collaboration between Hubert de Boüard and architect Arnaud Boulain, who was responsible for the cellars at Château Angélus. It contains 28 inverted truncated cone-shaped tanks that are suspended, so berries and juice do not have to be pumped over: grapes reach the tanks by gravity and all wine transfers are done using a lift, which the estate calls the first of its kind on the Right Bank. The Drinks Business dates the opening of the winery to 2012 and reports that the design has since been used by the Symingtons for Chryseia in Portugal. Grapes from each plot are vinified vat by vat, the cellars are held at 14°C, and a nitrogen generator is used to limit the dose of SO2.

• Architect: Arnaud Boulain, who also designed the cellars at Château Angélus
• 28 suspended, inverted truncated cone-shaped tanks; gravity feed and a lift for wine transfers
• Winery opened in 2012, per The Drinks Business
• Plot-by-plot vinification; cellars at 14°C; nitrogen generator to limit SO2

Château La Fleur de Boüard, the grand vin, spends 3 to 5 weeks on skins with entirely gravity-fed vinification, then 15 to 18 months in barrel with 50% new oak and no fining or filtration; the data sheet gives production of 130,000 bottles and yields of 30 to 45 hl/ha. Le Plus de La Fleur de Boüard is 100% Merlot from 5 hectares of the estate's oldest vines, on large gravel over clay; it is aged 33 months in French oak barrels, 100% new, including 18 months on fine lees, with no fining or filtration, and the data sheet gives production of 10,000 bottles. Decanter reported in February 2026 that Le Plus comes from 70-80-year-old vines and was first isolated in 2000. Le Lion de La Fleur de Boüard, from young vines, is 60% Merlot, 25% Cabernet Franc and 15% Petit Verdot, aged 16 months in tank with 15% in new French oak barrels, with production of 11,000 bottles. The single-varietal range includes a Chardonnay (Vin de Pays de l'Atlantique) vinified and aged 10 months in French oak barrels, which Decanter reports was planted in 2016, along with Sauvignon, Syrah and Pinot Noir. The estate's wine list also includes Château du Rosaire, a blend of Merlot, Cabernet Franc and Cabernet Sauvignon, and La Tour du Pas Saint-Georges.

• Château La Fleur de Boüard: 15 to 18 months in barrel, 50% new oak, no fining or filtration; 130,000 bottles
• Le Plus de La Fleur de Boüard: 100% Merlot from 5 hectares of the oldest vines; 33 months in barrel including 18 months on fine lees; 10,000 bottles
• Le Lion de La Fleur de Boüard: second wine since 2011, from young vines; 11,000 bottles
• Single varietals: Chardonnay (Vin de Pays de l'Atlantique), Sauvignon, Syrah, Pinot Noir
• Also on the estate's wine list: Château du Rosaire and La Tour du Pas Saint-Georges

The estate describes its wines as bursting with fruit and subtle aromas and calls the pleasure-giving dimension Hubert de Boüard's signature, found in the wines of both La Fleur de Boüard and Château Angélus. It describes the grand vin as offering a nose of red berries, blackcurrant and spices with soft, silky tannins, and calls it the pillar of the Lalande-de-Pomerol appellation. Writing in Decanter in February 2026, Gareth Birchley said the 2016 Le Plus "showed almost tropical aromas of grapefruit and pineapple".

• Estate's own description: bursting with fruit and subtle aromas; pleasure-giving style
• Grand vin per the estate: red berries, blackcurrant and spices; soft, silky tannins
• Decanter (Gareth Birchley, February 2026) on Le Plus 2016: almost tropical aromas of grapefruit and pineapple

The estate is open for tours and tastings. Its Chai de Lumière is an ultramodern winery with an immersive sound and light show, whose scenography was designed in collaboration with the creators of the Bassins de Lumières. Visitors can also dine at the estate's restaurant and stay at La Maison de la Fleur, a villa with three bedrooms and a private swimming pool overlooking the vineyards.

• Tours and tastings, including the Chai de Lumière sound and light show
• Restaurant on the estate
• Accommodation at La Maison de la Fleur: three bedrooms and a private pool

Primary sources (producer's own site): https://www.lafleurdebouard.com/en/accueil/, https://www.lafleurdebouard.com/en/origins/, https://www.lafleurdebouard.com/en/terroirs-2/, https://www.lafleurdebouard.com/en/technique/, https://www.lafleurdebouard.com/en/winegrower-spirit/, https://www.lafleurdebouard.com/en/our-wines/, https://www.lafleurdebouard.com/en/our-wines/la-fleur/, https://www.lafleurdebouard.com/en/our-wines/le-lion/, https://www.lafleurdebouard.com/en/our-wines/chardonnay/, https://www.lafleurdebouard.com/en/le-lab/, https://www.lafleurdebouard.com/en/tour-and-tasting-workshop/, https://www.lafleurdebouard.com/en/our-wines/sauvignon/, https://www.lafleurdebouard.com/les-vins/le-plus/. Secondary sources: The Drinks Business (November 3, 2021), https://www.thedrinksbusiness.com/2021/11/chateau-la-fleur-de-bouard/; Decanter (February 25, 2026), https://www.decanter.com/wine/bordeaux-wines/hubert-de-bouard-discusses-his-passion-project-le-plus-de-la-fleur-de-bouard/. Last verified 2026-09-23. Where the producer's site and a secondary source disagree, the producer's site governs.