Château La Fleur de Boüard
sha-TOH lah FLUHR duh boo-AHR
A 29-hectare Lalande-de-Pomerol flagship built since 1998 by Hubert de Boüard of Château Angélus, blending Saint-Émilion ambition with neighbouring satellite terroir.
Château La Fleur de Boüard is a 29-hectare estate in Lalande-de-Pomerol's Néac commune founded in 1998 when Hubert de Boüard de Laforest, co-owner of Saint-Émilion's iconic Château Angélus, acquired the property (then called La Fleur Saint Georges). Today managed by his daughter Coralie de Boüard since 2012, the estate is one of Lalande-de-Pomerol's most ambitious producers, planting 80% Merlot, 15% Cabernet Franc, and 5% Cabernet Sauvignon across clay-sand-gravel soils, and producing the prestige cuvée Le Plus de La Fleur de Boüard.
- 29 hectares of vineyard (originally 25 ha when acquired 1998, since extended) in the Néac commune of Lalande-de-Pomerol, adjacent to Pomerol and Saint-Émilion
- Acquired in 1998 by Hubert de Boüard de Laforest, co-owner of Premier Grand Cru Classé Château Angélus (Saint-Émilion); previously known as La Fleur Saint Georges
- Vineyard composition: 80% Merlot, 15% Cabernet Franc, 5% Cabernet Sauvignon planted on clay-sand soils with gravel subsoil
- Managed from the 2012 vintage onward by Coralie de Boüard, daughter of Hubert de Boüard; she leads day-to-day operations
- Hubert de Boüard's Angélus expertise — including precision viticulture and intensive vinification — applied to elevate Lalande-de-Pomerol terroir
- Estate produces grand vin Château La Fleur de Boüard plus a small prestige cuvée Le Plus de La Fleur de Boüard from selected parcels
- One of the most visible producers in Lalande-de-Pomerol; widely viewed as setting a new ambition benchmark for the appellation
Terroir and Location
La Fleur de Boüard is located in the village of Néac at the heart of Lalande-de-Pomerol, geographically immediately adjacent to Pomerol and within sight of Saint-Émilion. The 29-hectare vineyard sits on clay and sand topsoils with a continuous base of gravel subsoil — a terroir profile that mirrors Pomerol's gravel-clay structure on the broader plateau the two appellations share. The proximity to Pomerol is meaningful for both viticulture and marketing: many of Lalande's best terroir zones are direct extensions of the Pomerol plateau on the other side of the Barbanne stream that separates the two appellations.
- 29 hectares in Néac, the heart of Lalande-de-Pomerol; geographically adjacent to Pomerol across the Barbanne stream
- Clay-sand topsoils with continuous gravel subsoil; terroir parallel to Pomerol's gravel-clay plateau
- Néac sits at higher elevation than central Lalande, with slightly cooler micro-climate suited to balanced ripening
- Among the more privileged terroir zones in Lalande-de-Pomerol; estate selected parcels with the strongest gravel underpinning
Viticulture and Vineyard Management
Hubert de Boüard brought the precision viticulture from Château Angélus to Lalande-de-Pomerol. Vine density has been increased on replanted blocks, yields are restricted, and parcel-by-parcel management is standard. Hand harvesting with rigorous double-sorting at the winery — initial belt sort followed by manual triage — ensures only the best fruit enters fermentation. The estate has progressively adopted sustainable viticulture, including reduced systemic treatments, cover cropping, and biodynamic-adjacent practices on portions of the vineyard. Coralie de Boüard oversees day-to-day vineyard work since 2012.
- Increased vine density on replanted blocks; parcel-by-parcel management adapted from Angélus methodology
- Yields restricted; hand harvesting with double sorting (belt sort plus manual triage)
- Sustainable viticulture progressively adopted; some biodynamic-adjacent practices on selected parcels
- Coralie de Boüard manages vineyard operations since 2012; oversees the family's daily operations
Winemaking and Style
Winemaking at La Fleur de Boüard reflects modern Saint-Émilion precision applied to Lalande-de-Pomerol terroir. Destemmed fruit is fermented in small parcel-specific stainless steel and concrete tanks. Maceration is extended (three to four weeks) with gentle pump-overs and pigeage. After malolactic fermentation, the wine ages 14 to 18 months in French oak, with new oak proportion typically 50% to 70% for the grand vin and 100% new oak for the prestige cuvée Le Plus de La Fleur de Boüard. The wine is neither fined nor filtered before bottling. The style is ripe, polished, and intended to drink well in youth while continuing to age 15-plus years.
- Parcel-by-parcel fermentation in small stainless steel and concrete tanks; three- to four-week macerations
- Grand vin aged 14 to 18 months in French oak at 50% to 70% new oak; Le Plus cuvée at 100% new oak
- Neither fined nor filtered before bottling; preserves texture and depth
- Style is ripe, polished, modern; drinks well within 5 to 8 years of vintage and ages 15-plus years
Why La Fleur de Boüard Matters
La Fleur de Boüard represents what is possible when established Saint-Émilion ownership and expertise are applied to Lalande-de-Pomerol terroir. Since 1998 the estate has been one of the appellation's most visible quality producers, helping shift broader perceptions of Lalande from a value Pomerol substitute to an appellation capable of producing serious wines on their own merits. The prestige cuvée Le Plus de La Fleur de Boüard regularly receives critic scores comparable to mid-tier Pomerol wines and trades accordingly. The de Boüard family's Angélus heritage gives the estate credibility, marketing reach, and access to top consultancy that few Lalande estates can match.
- Hubert de Boüard's Angélus heritage brings Saint-Émilion precision to Lalande-de-Pomerol terroir
- Estate has helped shift broader perceptions of Lalande-de-Pomerol from value substitute to serious appellation
- Le Plus de La Fleur de Boüard regularly scores in mid-tier Pomerol range; trades at premium to Lalande peers
- Marketing reach, distribution, and consultancy access far exceed typical Lalande-de-Pomerol estate capabilities
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Look it up →Identifying La Fleur de Boüard Wines
The Château La Fleur de Boüard label has been the consistent identifying mark since 1998; pre-1998 bottlings under La Fleur Saint Georges are now rare and reflect a different era of the property. The estate produces three wines: the grand vin Château La Fleur de Boüard; the prestige cuvée Le Plus de La Fleur de Boüard (small production, 100% new oak, selected old-vine parcels); and a second wine for declassified fruit. Le Plus de La Fleur de Boüard is the collector cuvée and trades at substantial premium. Both grand vin and Le Plus are widely distributed globally through Place de Bordeaux négociants.
- Modern label since 1998 reflects de Boüard era; pre-1998 La Fleur Saint Georges bottlings are rare and different
- Three-tier production: grand vin, prestige cuvée Le Plus, and second wine for declassified fruit
- Le Plus de La Fleur de Boüard is the collector cuvée; small production, 100% new oak, selected parcels
- Distribution via Place de Bordeaux courtier-négociants; widely available at retail in Europe, US, and Asia
Notable Vintages and Benchmark Releases
The 1998 vintage was Hubert de Boüard's first under La Fleur de Boüard ownership. The 2000 vintage marked the first clear sign of quality elevation. The 2005, 2009, 2010, 2015, and 2018 vintages each received broad critical acclaim. Le Plus de La Fleur de Boüard in particular has built collector demand from its earliest releases. The 2009 and 2010 vintages of Le Plus are widely cited as benchmark releases that demonstrated the prestige cuvée's potential. Recent vintages (2018, 2019, 2020) have continued the trajectory.
- 1998 first vintage under de Boüard ownership; 2000 marked the first quality elevation
- 2005, 2009, 2010, 2015, and 2018 received broad critical acclaim across grand vin and Le Plus releases
- Le Plus de La Fleur de Boüard 2009 and 2010 are widely cited as benchmark prestige cuvée vintages
- Recent vintages 2018, 2019, 2020 continue the trajectory; collector demand steady
Château La Fleur de Boüard offers a polished modern Right Bank profile of black plum, black cherry, and cassis fruit, framed by sweet vanilla and toasted oak. The Merlot-dominant blend (80% Merlot, 15% Cabernet Franc, 5% Cabernet Sauvignon) delivers plush mid-palate weight with ripe, integrated tannins and a structured finish. Aromatic complexity includes violet, mocha, and sweet tobacco notes. With age (typically 8 to 15 years for the grand vin, 15 to 20-plus for Le Plus), the wines develop secondary complexity of dried fig, leather, forest floor, and graphite. The Le Plus cuvée shows greater depth, concentration, and density from old-vine selection and 100% new oak aging.
- Château La Fleur de Boüard Lalande-de-Pomerol$30 to $55The grand vin in current release; modern polished Lalande-de-Pomerol from de Boüard family expertise.Find →
- Le Plus de La Fleur de Boüard Lalande-de-Pomerol$80 to $150The estate's prestige cuvée from selected old-vine parcels; 100% new oak; ages 15 to 20-plus years.Find →
- Château La Fleur de Boüard 2010 Lalande-de-Pomerol$45 to $80Celebrated benchmark vintage; structured grand vin with classical de Boüard polish.Find →
- Le Plus de La Fleur de Boüard 2009$120 to $220Prestige cuvée from a generational vintage; widely cited reference for Lalande potential.Find →
- Château La Fleur de Boüard 2015$30 to $55Contemporary benchmark; drinking well from 2024 onward with continued aging potential.Find →
- Château La Fleur de Boüard is a 29-hectare estate in the Néac commune of Lalande-de-Pomerol, planted to 80% Merlot, 15% Cabernet Franc, and 5% Cabernet Sauvignon on clay-sand soils with gravel subsoil.
- Acquired in 1998 by Hubert de Boüard de Laforest, co-owner of Saint-Émilion's Premier Grand Cru Classé Château Angélus; the property was previously La Fleur Saint Georges. Daughter Coralie de Boüard has managed the estate since 2012.
- The estate produces three wines: grand vin Château La Fleur de Boüard (50-70% new oak, 14-18 months); prestige cuvée Le Plus de La Fleur de Boüard (100% new oak, selected old-vine parcels); and a second wine for declassified fruit.
- The estate is widely credited with elevating Lalande-de-Pomerol's profile and helping shift perceptions of the appellation from value substitute to serious quality producer.
- Le Plus de La Fleur de Boüard 2009 and 2010 are benchmark prestige cuvée vintages; pre-1998 bottlings under La Fleur Saint Georges are rare and reflect a different era.