Ascheri
as-KE-ri
A west-facing La Morra MGA delivering perfumed, approachable Barolo from Tortonian marl soils at 270 to 400 meters elevation.
Ascheri is an 84-hectare Barolo MGA in La Morra producing elegant, floral Nebbiolo from west-facing Tortonian marl soils. The vineyard sits on the backside of La Morra's hill, where warmer afternoon exposure yields darker fruit than higher-altitude neighbors while retaining the commune's signature perfume and supple tannin structure.
- Barolo MGA (Menzione Geografica Aggiuntiva) located in the La Morra commune
- 84 hectares total vineyard area at 270 to 400 meters elevation
- West-facing aspect captures afternoon warmth, producing darker fruit than typical La Morra sites
- Soils are Tortonian marl: calcareous clay, blue-grey marl, limestone, and sand
- Sole grape variety permitted is Nebbiolo
- The Ascheri family winemaking history dates to 1880
- Historically considered less prime land within La Morra, sited on the hill's backside
Location and Geography
Ascheri occupies the west-facing backside of La Morra's central hill, spanning 84 hectares between 270 and 400 meters above sea level. This orientation distinguishes it from the more celebrated east and southeast-facing slopes of La Morra, placing it on terrain historically regarded as secondary within the commune. The westerly aspect delivers strong afternoon sun exposure, which plays a meaningful role in the character of the wines produced here.
- MGA within the La Morra commune of Barolo DOCG
- Elevation range of 270 to 400 meters
- West-facing slope on the reverse side of La Morra's primary hill
- Total area of 84 hectares
Soils and Climate
The vineyard's soils are Tortonian in age, composed of calcareous clay, blue-grey marl, limestone, and sand. These marl-dominant soils are broadly typical of La Morra and contribute to Nebbiolo's aromatic expressiveness and relative textural softness in this part of the Barolo zone. The climate is continental, with significant diurnal temperature variation that preserves acidity and freshness. Autumn fog, the nebbia for which Nebbiolo is named, slows the final stages of ripening and adds complexity. The west-facing aspect means afternoon heat accumulation is greater than at higher-altitude La Morra sites, pushing fruit ripeness toward darker berry character.
- Tortonian marl soils: calcareous clay, blue-grey marl, limestone, sand
- Continental climate with pronounced day-night temperature swings
- Autumn nebbia (fog) moderates final ripening
- West aspect generates more afternoon warmth than typical La Morra exposures
Wine Character
Barolo from Ascheri sits firmly within the La Morra style tradition: aromatic, floral, and built on supple rather than austere tannins. Expect rose and violet on the nose with red and darker berry fruit on the palate, reflecting the warmer afternoon exposure relative to higher-altitude La Morra neighbors. The Tortonian marl soils lend texture and roundness that makes these wines accessible earlier than Barolo from the Serralunga or Castiglione Falletto zones. That said, the wines carry sufficient structure for mid-term cellaring.
- Floral aromatics: rose petal, violet, dried herbs
- Red and darker berry fruit driven by the warm west-facing exposure
- Supple, approachable tannin structure typical of La Morra marl soils
- More accessible in youth than Barolo from Serralunga-side MGAs
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Open Wine Lookup →History and Producers
The Ascheri name is inseparable from the family who has farmed and produced wine in this zone since 1880. Matteo and Giacomo Ascheri remain among the most recognized names associated with the MGA. Ellena Giuseppe and Reverdito Michele also produce from within the vineyard's boundaries. Historically, Ascheri was considered less coveted than the prime amphitheater-facing slopes of La Morra, yet the MGA classification, formalized as part of Barolo's broader effort to codify single-vineyard sites, has brought greater visibility and recognition to the cru.
- Ascheri family winemaking history dates to 1880
- Notable producers: Matteo Ascheri, Giacomo Ascheri, Ellena Giuseppe, Reverdito Michele
- MGA status formalizes the site's identity within the Barolo DOCG framework
- Historically secondary land within La Morra, now gaining recognition
Floral and perfumed with rose, violet, and dried herb aromatics. Red cherry and darker berry fruit on the palate, reflecting warm west-facing exposure. Supple, rounded tannins from Tortonian marl soils with good acidity and a medium-to-full body. More approachable in youth than many Barolo MGAs.
- Giacomo Ascheri Barolo Sorano$55-75Benchmark producer from the Ascheri family estate, showing classic La Morra floral character and supple texture.Find →
- Reverdito Michele Barolo$45-60Reverdito farms Ascheri fruit with careful vineyard work, delivering accessible, perfumed Barolo at a fair price.Find →
- Ellena Giuseppe Barolo$40-55Small-production Barolo from within the Ascheri MGA, reflecting the site's aromatic west-facing character.Find →
- Ascheri is a west-facing Barolo MGA in La Morra with 84 hectares of Tortonian marl soils at 270 to 400 meters elevation.
- The west aspect generates more afternoon warmth than typical La Morra sites, producing darker fruit than higher-altitude neighbors in the same commune.
- Tortonian marl soils (calcareous clay, blue-grey marl, limestone, sand) are associated with La Morra's more aromatic, supple Barolo style, contrasting with the sandstone-dominated Helvetian soils of Serralunga d'Alba.
- The Ascheri family has produced wine in this zone since 1880; the MGA classification formalizes a site historically considered secondary within La Morra.
- Key flavor markers: rose, violet, red and dark berry, supple tannins; wines are more approachable in youth than Serralunga-zone Barolo.